Marketing Strategist

3 weeks ago


Indore, India Cognizant Technology Solutions Full time

Marketing Consultant

Qualification:

• MBA in Marketing/Marketing Strategy/Media & Communications is strongly preferred
  • • Master in Marketing Management/Marketing Strategy/Media & Communications and related domains.

Responsibility:

Project, Process, and Business Responsibilities:

  • As the key strategist, develop a deep understanding of client's brand, markets, target audience, competitors among others Basis understanding of client's larger goal, build a overall marketing strategy.
  • Should work/consult on channel strategy, content strategy, media planning, media buying (advisory), traditional channel liaising all the while managing marketing budgets.
  • To work on personalization and targeting strategies in line with overall journeys to ensure optimized results.
  • The role entails also identifying areas of improvement for the client and should consult the client and be able to integrate new technology/systems/channels.
  • As a strategist, leading and mentoring teams of content, Mar Tech specialists, analysts among other and ensuring overall smooth execution of the strategy.
  • As the key client liaison, should be able to conduct meetings with senior client leadership, enable them with decisioning and ensuring continued growth of business.
  • Leading key efforts of branding, new product enablement, creative conceptualization, and marketing automation.
  • Lead efforts related to multiple business development opportunities, lead teams to ensure valued wins.
  • Identifying valued opportunities within current client accounts to expand business portfolio and build valued business relationships.

People Management:

  • Ability to liaise with a large number of internal and external stakeholders.
  • Leading and mentoring large project execution teams.
  • Mentoring reportees.
  • Liaising with senior leadership both internally and externally.

Key Decision Rights:

  • Project, Business Development, Team Planning, Resourcing, pricing.

Must Have Skills

  • Personalization - campaign
  • Personalization - copy
  • Social media ads
  • Search Marketing
  • Change Mgmt Communication
  • Site Merchandising
  • Online Reputation Management
  • Media Strategy
  • MarTech Strategy
  • Affiliate Marketing
  • Brand and Content strategy
  • Campaign Strategy
  • Campaign Orchestration
  • Omni-Channel Strategy
  • MDG Business Partner
  • Partner onboarding
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Online Marketing

Good To Have Skills

  • Social Listening
  • Organic Social Media
  • Paid Ads
  • Marketing Analytics

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