Cars24 - Product Marketing Manager (5-8 yrs)

4 weeks ago

GurgaonGurugram, India iimjobs Full time

Position: Product Marketing Manager (PMM)

Location: Gurugram , Haryana

Job Type: Full-time

Responsibilities:

1. Develop and execute go-to-market strategies to launch and promote the new digital insurance marketplace.

2. Collaborate with cross-functional teams including product development, sales, and marketing to define product positioning, key messaging, and target audience.

3. Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for differentiation.

4. Create compelling marketing content including product collateral, presentations, website content, and case studies to drive awareness and adoption of the digital insurance marketplace.

5. Plan and execute integrated marketing campaigns across multiple channels including digital, social media, email, and events to drive customer acquisition and engagement.

6. Develop and manage marketing metrics and KPIs to measure the effectiveness of marketing campaigns and optimize performance.

7. Collaborate with sales teams to develop sales enablement materials and support sales efforts with relevant product information and training.

8. Act as a subject matter expert on the digital insurance marketplace, providing insights and guidance to internal teams and external stakeholders.

9. Stay up-to-date on industry trends, best practices, and emerging technologies to drive continuous improvement and innovation in marketing strategies.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

2. Proven experience (5-8 years) in product marketing, preferably in the insurance or financial services industry.

3. Strong understanding of digital marketing strategies and tactics, including SEO, SEM, email marketing, and social media.

4. Excellent communication skills with the ability to translate complex technical concepts into clear and compelling messaging.

5. Demonstrated ability to work cross-functionally and collaborate effectively with internal and external stakeholders.

6. Analytical mindset with the ability to interpret data and insights to drive marketing decisions and strategies.

7. Creative thinker with a passion for innovation and problem-solving.

8. Proven track record of successfully launching and promoting new products or services in a competitive market.

9. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

  • Commercial Manager

    2 weeks ago

    Gurugram, India CARS24 Full time

    Experience: 7-8 years in Tech, product, marketing services purchases, and vendor management.Responsibilities:1) Leadership and Team Management: • Lead and mentor a team of buyers, fostering a collaborative and high-performance culture. • Provide guidance, training, and support to team members to ensure individual and collective success.2) Strategic...

  • Commercial Manager

    2 weeks ago

    Gurugram, India CARS24 Full time

    Experience: 7-8 years in Tech, product, marketing services purchases, and vendor management.Responsibilities:1) Leadership and Team Management: • Lead and mentor a team of buyers, fostering a collaborative and high-performance culture. • Provide guidance, training, and support to team members to ensure individual and collective success.2) Strategic...

  • Cars24 Hiring Marketing Interns

    4 days ago

    Gurgaon, India Cars24 Services Pvt Ltd Full time

    Role & Responsibilities: 1. Get hands-on experience by posting inventory on diverse classified platforms and Facebook Marketplace for Cars24. 2. Show your management skills by overseeing and organizing the inventory efficiently. 3. Be the communication hub! Handle inbound leads and smoothly channel them to the relevant teams. 4. Engage with potential leads...

  • Head of Content Editor

    2 weeks ago

    gurgaon, India CARS24 Full time

    Job Description :Location - GurgaonExperience - 6-10 YearsAbout CARS24:Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars. CARS24 has the first-mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive...

  • ▷ [Apply in 3 Minutes] Head of Content Editor

    4 days ago

    Gurgaon, India CARS24 Full time

    Job Description:Location - GurgaonExperience - 6-10 YearsAbout CARS24:Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars. CARS24 has the first-mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive growth...

  • Cars24 - Product Designer

    4 weeks ago

    Gurugram, India Cars24 Full time

    Responsibilities:- Design, plan and execute qualitative user research, to generate actionable insights- Design the user experience for our digital products, including the creation of process artefacts like Personas, User Journeys, Information Architecture, Interaction patterns, task-flows, sketches, wireframes, etc.- Conduct design experiments and validation...

  • Head of Content Editor

    1 week ago

    gurugram, India CARS24 Full time

    Job Description : Location - Gurgaon Experience - 6-10 Years About CARS24: Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars. CARS24 has the first-mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive...

  • Head of Content Editor

    2 weeks ago

    Gurugram, India CARS24 Full time

    Job Description:Location - GurgaonExperience - 6-10 YearsAbout CARS24: Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars. CARS24 has the first-mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive growth...

  • Business Finance Manager

    3 weeks ago

    Gurugram, India CARS24 Full time

    About the Role:We are seeking a motivated and results-oriented FP&A Analyst to join our growing team at Cars24 Financial Services. In this crucial role, you will play a key role in supporting the development and analysis of complex financial models, particularly for debt raising, debt management, and treasury functions. You will be instrumental in providing...

  • Business Finance Manager

    3 weeks ago

    Gurugram, India CARS24 Full time

    About the Role:We are seeking a motivated and results-oriented FP&A Analyst to join our growing team at Cars24 Financial Services. In this crucial role, you will play a key role in supporting the development and analysis of complex financial models, particularly for debt raising, debt management, and treasury functions. You will be instrumental in providing...

  • Head of Content Editor

    2 weeks ago

    Gurugram, India CARS24 Full time

    Job Description : Location - Gurgaon Experience - 6-10 Years About CARS24: Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars. CARS24 has the first-mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive...

  • B2B associates

    3 weeks ago

    gurugram, India Cars24 Full time

    Job Title: Associate, B2B Sourcing Team Location: RemoteAbout Us:CARS24 is a global used vehicle e-commerce platform with over US$1billion insales. The company originates in India, where it is the largest player in usedvehicles, 10X the size of the next competitor. More recently Cars24 have raised~US$450m in funding at a US$1.8b valuation. Australia, along...

  • B2B associates

    4 weeks ago

    Gurugram, India Cars24 Full time

    Job Title: Associate, B2B Sourcing TeamLocation: Remote About Us: CARS24 is a global used vehicle e-commerce platform with over US$1billion in sales. The company originates in India, where it is the largest player in used vehicles, 10X the size of the next competitor. More recently Cars24 have raised ~US$450m in funding at a US$1.8b valuation. Australia,...

  • Business Finance Manager

    3 weeks ago

    Gurugram, India CARS24 Full time

    About the Role: We are seeking a motivated and results-oriented FP&A Analyst to join our growing team at Cars24 Financial Services. In this crucial role, you will play a key role in supporting the development and analysis of complex financial models, particularly for debt raising, debt management, and treasury functions. You will be instrumental in providing...

  • Cars24 - MLOps Platform Engineer - Cloud Infrastructure

    4 weeks ago

    Gurgaon,Gurugram, India Cars24 Full time

    About the Role : This role is for you if you are passionate about machine learning, data engineering and building products in general. It will require close collaboration with data scientists, analysts and software engineers, so a basic understanding of DS stack and development in Python will be useful.Following is a representative list of what you will be...

  • Senior Finance Manager

    1 week ago

    Gurugram, India CARS24 Full time

    Responsibilities:1) Financial Controls Management:Develop, implement, and maintain robust financial controls to ensure compliance with regulatory requirements and mitigate risks.Conduct periodic reviews and assessments of financial processes, identifying control gaps and implementing corrective actions.Coordinate with internal stakeholders to ensure...

  • Senior Finance Manager

    1 week ago

    Gurugram, India CARS24 Full time

    Responsibilities:1) Financial Controls Management:Develop, implement, and maintain robust financial controls to ensure compliance with regulatory requirements and mitigate risks.Conduct periodic reviews and assessments of financial processes, identifying control gaps and implementing corrective actions.Coordinate with internal stakeholders to ensure...

  • Business Head

    4 weeks ago

    Gurugram, India CARS24 Full time

    Role Overview: This high-impact role calls for a dynamic and entrepreneurial Business Head to lead the creation and expansion of our Auctions business, focusing on Bank and Insurance repossessions. The successful candidate will be instrumental in shaping the business's strategic direction, operational framework, and execution, driving Cars24's mission...

  • Business Head

    4 weeks ago

    Gurugram, India CARS24 Full time

    Role Overview: This high-impact role calls for a dynamic and entrepreneurial Business Head to lead the creation and expansion of our Auctions business, focusing on Bank and Insurance repossessions. The successful candidate will be instrumental in shaping the business's strategic direction, operational framework, and execution, driving Cars24's mission...

  • Finance Associate

    5 days ago

    Gurgaon, India Cars24 Full time

    CARS24 AUSTRALIA - FINANCE ASSOCIATE Position description We are seeking a Finance Associate to join the fast-paced and dynamic environment of CARS24. As a newly established business within the Australian used car landscape, this role is an awesome opportunity to make your mark and add value to a fast growing and evolving, disruptive business. The right...