JSW One
1 month ago
Location: Mumbai. Candidates should be open to travel for business.
Who you are:
- A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM
- A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C
- Help scale and deliver on business metrics.
- Define brand goals, success KPIs and build an org wide visibility on brand metrics
- Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets. A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders
- Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.
Ideal candidate will have :
- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
- Hands on experience in brand creation and development, with experience in brand building and GTM.
- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale brand and marketing communication campaigns
- Think about brand beyond communication and develop a holistic brand experience across consumer touch points
- Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships
- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
- Expertise in creative and production process for traditional and digital (incl. video audio)materials
- Handled Content, media, PR and brand campaign management calendar
- Has built marketing experiences across display, social, mobile, online and mass media demands.
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