Creative Strategist

4 weeks ago

Mumbai, India Purplle.com Full time

Who We Are

Founded in 2012, Purplle.com, a unicorn startup, is one of India’s largest e-beauty destinations with more than 7 million monthly active users. Our platform covers over 1000+ brands with nearly 50,000 products, available on its website and app. Supported by marquee investors like Verlinvest, Sequoia Capital India, Blume Ventures & JSW Ventures, Purplle is one the most exciting firms in the beauty and care space.

Role Titles: Creative channel producer : Fiction / Creative Producer / Creative Campaign Executive

Who You Are

  • A social media savvy person who lives and breathes content, and has a keen sense of the latest trends on social media.
  • Proven experience in marketing either influencer marketing, digital marketing, or content creation, preferably in YouTube.
  • A self-starter who wants to accelerate their career path, while making great content along the way.
  • Excellent writing skills with a keen eye for detail and creativity.

What You’ll Be Doing

  • Identify regional consumer insights through research and trending social media content, and understand how it can be adapted to our specific use cases.
  • Write unique video concepts for our in-house beauty brands to co-create content that is highly authentic and relevant to end-consumers
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Tailor marketing campaigns to specific regions, taking into account cultural nuances, preferences, and trends prevalent in key states
  • Look to continuously improve the benchmarks in terms of content quality and content efficiency, number of experiments, etc
  • Work with internal teams to plan and test new brand campaigns using influencers.
  • Storyboarding and crafting unique narratives and hooks for influencers and products

What Skills You Should Have

  • Savvy social media user in tune with beauty trends and influencers
  • Creative thinking and ability to understand what consumers want to watch while multi-tasking
  • Excellent communication and writing skills in English
  • Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/others would be a bonus.
  • Basic knowledge of tools like Powerpoint and Excel.

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