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Digital Analytics Specialist

2 months ago

Coimbatore, India Cognizant Full time

Job Title: Digital Analytics Specialist

Location: Coimbatore

Experience: 6+ years in Digital Analytics, Data Insights, or similar roles

Job Summary:

We are looking for an experienced Digital Analytics Specialist with a passion for data analysis, strategy development, and delivering actionable insights to drive business performance. The ideal candidate will have over 6 years of experience in digital analytics, a strong understanding of data tools and techniques, and an ability to collaborate with marketing, product, and business teams to optimize digital experiences and campaigns.

Key Responsibilities:

  • Lead end-to-end digital analytics for web, mobile, and other digital platforms.
  • Analyze user behavior, conversion rates, and customer journey metrics to inform marketing and business strategies.
  • Develop, monitor, and report on KPIs for digital performance (traffic, conversion, engagement, retention).
  • Perform deep-dive analysis of digital channels, such as SEO, SEM, paid campaigns, and social media performance.
  • Use tools like Google Analytics, Adobe Analytics, and other digital measurement platforms for reporting and insights.
  • Collaborate with marketing, product, and IT teams to ensure data accuracy, tagging, and optimal tracking implementation.
  • Create dashboards, reports, and presentations to showcase insights and recommendations.
  • Implement A/B testing and optimize campaigns for maximum effectiveness.
  • Stay up-to-date with the latest digital marketing trends and analytics methodologies.
  • Provide thought leadership and contribute to the digital analytics strategy of the organization.
  • Mentor junior analysts and support team growth.

Key Qualifications:

  • Minimum of 6+ years of experience in digital analytics, with hands-on experience in Google Analytics, Adobe Analytics, or similar platforms.
  • Expertise in web analytics, campaign analysis, SEO, SEM, and user behavior analysis.
  • Strong knowledge of data visualization tools like Tableau, Power BI, or Google Data Studio.
  • Proficient in statistical analysis and modeling techniques.
  • Experience with A/B testing, segmentation, and audience analysis.
  • Familiarity with tag management systems (e.g., Google Tag Manager).
  • Ability to translate complex data into actionable insights for non-technical stakeholders.
  • Strong problem-solving and critical-thinking skills.
  • Excellent communication and presentation skills.

Preferred Skills:

  • Experience working with SQL or other querying languages.
  • Familiarity with JavaScript or Python for data manipulation.
  • Knowledge of customer data platforms (CDPs) and experience in integrating multiple data sources.