SutiSoft - SMO/Digital Marketing Expert (1-4 yrs)

1 month ago

HyderabadBangalore, India iimjobs Full time

We are seeking a skilled and experienced Social Media Optimization (SMO) or Digital Marketing Expert to join our dynamic marketing team. The ideal candidate will have a deep understanding of social media platforms, digital marketing strategies, and a proven track record of driving engagement, traffic, and conversions.


This role requires a creative thinker who can develop innovative campaigns, analyze data to optimize performance, and stay up-to-date with the latest trends and best practices in the digital marketing landscape.


Roles & Responsibilities:


1. Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads


2. Manage all social media channels


3. Create and curate engaging content tailored to each platform, including text, image, and video posts


4. Monitor social media channels for brand mentions, comments, and messages, and respond promptly and professionally


5. Collaborate with the content team to ensure consistent messaging and branding across all digital channels


6. Analyze social media performance metrics, track KPIs, and prepare regular reports to measure the effectiveness of campaigns


7. Stay informed about industry trends, emerging platforms, and new technologies to drive innovation and growth


8. Conduct keyword research and optimize content for search engines (SEO) to improve visibility and organic traffic


9. Stay up-to-date with digital marketing tools and platforms, and recommend new strategies and technologies to improve efficiency and effectiveness


Requirements: 1. Degree in Marketing, Communications, or related field 2. 1-4 years of experience in Social Media Marketing. 3. Proven experience as a Social Media Manager or Digital Marketing Specialist. 4. Strong understanding of social media platforms, algorithms, and best practices. 5. Excellent written and verbal communication skills. 6. Proficiency in social media management tools. 7. Certification in Social Media Marketing or Digital Marketing

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