Senior Analyst

Role : Senior Analyst

Location : Bengaluru

What you'll do:

A global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, were all united in the vision to lead the programmatic industry and make it better.

As part of DnA team, you will work as an independent individual contributor who is an analytics expert with technical proficiency. You will be responsible for bringing new analytics ideas and innovation to the campaign optimisation strategies, KPI reporting, automation, and QBR/Insights. You will also be the face of the project execution team to build cutting-edge technical tools for business growth.

- Own entire delivery for Strategic/Grow accounts: Wow the client with high quality bespoke insights and campaign performance. Own delivery of advanced insights and QBRs with recommendations

- Active involvement in developing Presales/Pre-Campaign decks and proactive insights

- Partner with AMs and Traders to maintain stickiness for these accounts through repeated campaign success and top-notch client servicing.

- Bring in innovative analytics solutions to solve client business problem with the focus of increasing Share of Wallet

- Brainstorm & identify upselling and cross-selling opportunities.

- Identify opportunities & implement advanced activation use cases like Pred. Rtg., custom segmentation etc.

- Build automated solutions for Strategic accounts for better client engagement.

- New Data/API explorations and integration: Execution, Measure adoption & impact

- Identify automation opportunities and collaborating with Analyst for execution.

- Provide technical expertise to the team in Python/R, Spark, Databricks, SQL, etc. and ensure tech best practices through code optimizations.

- Function as a stakeholder for key Products to provide new feature testing, feature improvement and recommendations to improve Company product suite.

- Proactive involvement in central DnA initiatives and arranging knowledge sharing sessions.

- Responsible for mentoring and guiding Analysts and interns on core analytics competencies and programmatic/Company landscape

- Active participation in hiring and onboarding initiatives for Analyst & Interns

Who are your stakeholders?

As a Senior Analyst you are required to work with different stakeholders across the Company

ecosystem:

Programmatic Traders : As an analyst, you collaborate with traders to optimize campaigns. By leveraging your data analysis skills & understanding of the data landscape, you provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Account Managers : You work closely with account managers to leverage the power of data partnerships. Through your analysis, you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of Company's advertising solutions.

Sales Representatives : You will also be helping the sales team by creating insights based on the key market trends and events. Your analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data driven insights and recommendations that help us in increasing the revenue streams.

Agencies & Clients : Your expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, you empower them to make informed decisions regarding their marketing strategies. Your insights will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, you promote Company's internal solutions and capabilities, showcasing Company's unique value proposition in the programmatic landscape.

In summary, as a senior analyst, you add value by providing data-driven insights and recommendations to traders, account managers, sales teams, and agency/advertiser clients that empowers Company and its stakeholders reach the right audience with right content at the right time.

What you'll bring :

- Bachelors degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics)

- 2+ years experience in the analytics domain

- Working knowledge of Python/R

- Proficient in advanced SQL/Hive/presto, Excel, MS PowerPoint

- Ability to break down and solve problems through quantitative thinking and analysis.

- Experience in handling large datasets and deriving insights out of it

- Data visualization skills

- Programmatic Media / Ad-tech domain knowledge

- Knowledge of Big Data processing tools like Qubole/Databricks/Spark

Knowledge of Tableau/PowerBI/Google Data Studio :

- API Integrations > Storytelling skills

- Ability to communicate effectively, both verbally and in writing on day-today deliverables

- Work collaboratively with peers and business/technical teams

- Focus on timely execution and quality of delivery with an attitude to excel.

- Passionate for data analysis, continuous learning and professional development to keep up with the fast-paced environment.

- Guide and mentor analysts and new members in the team

We have highlighted some key skills, experience, and requirements for this role. But please don't worry if you don't meet every single one. Our talent team strives to find the best people. They might see something in your background that's a fit for this role, or another opportunity at Company

What impact will you create?

As a Senior Analyst, your role will create value for Company in the following ways:

1. Driving client stickiness : With your ability to analyze and interpret data, you will help our stakeholders make informed decisions. By providing accurate and actionable insights, you contribute to improving campaign performance and identifying new opportunities there by improving customer stickiness.

2. Driving Profitability : By leveraging the power of data you are expected to identify areas where we can optimize costs & improve performance of campaigns, while maintaining a competitive edge & profitability in our spends.

3. Company Growth : Being on top of market trends & developments to suggest strategic measures that can help support Company's business & tap into new revenue streams to drive growth

4. Support Key Decision Making : Your expertise in data analysis and reporting provides decision-makers with the necessary information to make informed choices. Your reports, dashboards, and presentations help guide agencies, advertisers & internal stakeholders in making strategic and tactical decisions that align with the Company's or client's objectives.

5. Analyst Best Practices : As a senior analyst, you are expected to introduce analytics & data best practices within the team, helping in setting up structures and quality frameworks within the team & internal stakeholders

What's in it for you?

Our Center of Excellence is the very heart of Company, and its where the magic happens. It means everything you do and everything you create will have ahuge impact across our entire global business.

Company is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, were always moving towards becoming an even better place to work.

Values :

Our values are so much more than statements. They unite Companyers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

We do what we love - Passion

- We figure it out - Determination

- We anticipate the unexpected - Agility

- We always unite - Unite

- We dare to be unconventional - Courage

Benefits :

Every region and office have specific perks and benefits, but every person joining Company can expect:

- A hybrid work environment

- New hire orientation with job specific onboarding and training

- Internal and global mobility opportunities

- Competitive healthcare benefits

- Bonus and performance incentives

- Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.

- Employee resource groups designed to connect people across all Company regions, drive action, and support our communities.