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Marketing Lead Development Specialist

1 month ago

Mumbai, India Danaher Corporation Full time

Position Overview:

We are seeking a highly motivated and detail-oriented individual to join our marketing team as a Marketing Lead Development Specialist. As the Marketing Lead Development Specialist, you will play a critical role in the success of our marketing campaigns by qualifying leads and ensuring a smooth handoff to the sales team. You will be responsible for assessing the quality and potential of marketing-generated leads to maximize conversion rates and revenue growth, for nurturing potential leads and for expanding our customer database.

If you have a strong analytical mindset, excellent communication skills, and a passion for driving business growth, this role is perfect for you.

+ + Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors.

  • Data Quality and Accuracy: Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates.

  • Data Analysis:

  • Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.

  • Analyze lead data and perform lead scoring to identify high-potential prospects based on predefined criteria

  • Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.

  • Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns

  • Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.

  • Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team

  • Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.

    • Bachelor degree

Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.

Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.

Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data.

Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.

Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives.

Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions.

Tech-savviness: Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes.

Results-Driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates.

Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics.

Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools.

If you are passionate about driving marketing success, possess outstanding analytical skills, have a strong customer mindset, and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Marketing Lead Development Specialist and contribute to our continued growth and success. Good Knowledge of MS Excel or any other BI tool will be preferable. Basic Product Knowledge to guarantee correct product selection is made. Other duties may be assigned as required by the business need. I.KEY RESPONSIBILITIES Responsibility – In order of priority Measure of performance Qualify leads for our Medical, Industrial and Life Science Divisions, while managing our lead qualification outsourcing strategy. 4-hour follow-up on all Web inquiries 24-hour follow-up on all leads Execute online chat as well as direct phone/email from website (If applicable) Website conversion rate. Lead qualification delivery rate using SFDC report Ensure that each valued sales lead and/or product inquiry that Leica Microsystems North America receives is properly entered into our database in a timely fashion and with complete and accurate information. Positive feedback from sales team on contact quality Establish and maintain proper reporting to Sales Reps and Management to lay the groundwork for expeditious follow-up. Requested reports delivered on time Assist Market Managers in the measurement of marketing return on investment (ROI) using the automated reports built around Salesforce.com. Requested reports delivered on time Ensure all Marketing events which deliver customer inquiries are properly entered and managed in the global CRM system; particularly the diverse eMarketing modes we deploy. % events entered on time All eMarketing modes tracked as separate events Continuous improvement of the existing processes surrounding Marketing lead qualification, while customizing the process for each sales division per their requirements. Standard Work updated within 2 days of changes Install, manage and continuously improve lead capture systems to improve inbound data quality; specifically electronic lead retrieval systems for our trade show events. eLead system set-up and deployed for all marketing trade shows and events Consult with Market Managers and Global eMarketing Manager to ensure marketing campaigns deliver content-rich, sales ready opportunities. Decreasing time-to-entry for leads received Optimize the hard copy and soft copy literature fulfillment process; specifically focusing on outsourcing of hard copy brochures and managing our vendor. Reduction of in-house processing time Performance within budget of partner II.REQUIREMENTS FOR THIS POSITION Professional Experience

Minimum 2 years of CRM, customer service or telemarketing required

Marketing Campaign experience preferred

b) Education

Bachelor’s degree required. Science stream preferred c) Language

English (proficient in reading, writing and speaking) required d) Travel (required estimated % of time)

Minimal (

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