Senior Executive

4 weeks ago

Kolkata, India timesjobs Full time

Job Title: Senior Executive - Advertising Sales, Star Jalsha & Star Kiran
Job ID: 10087277
Location: Kolkata, India
Business: The Walt Disney Company (India)
Date posted: Apr. 18, 2024
Job Summary:
About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Jalsha, Jalsha Movies and Star Kiran. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through the sale of commercial time and branded solutions.
Context:
Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters. The role is very critical in the achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio/territory.
Key Responsibilities:
Strategic/Policy related KRAs

Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrics etc.
Build a strategy to derive maximum revenue for your accounts

Operational/Process/Technology related KRAs

Create, negotiate, and close deals that maximize price/market share and deliver on the clients and agencys marketing objectives and expectations
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing, and post evaluations of campaigns
Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts
Business development to identify new clients

Financial Accountability/Commercial Impact

Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual targets
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non-FCT avenues Brand Solutions
Continuously strive to identify opportunities to maximize revenue opportunities

Performance Measures:

Monthly/Quarterly/Annual Revenue
Price/yield
Client Count (Effective coverage)
Accuracy of projections and productivity

Qualifications:

MBA degree holder with 2-4 years of sales experience

Personal Attributes:

Business acumen
Networking and relationship building
Collaboration
Learning agility
Analytical thinking
Result orientation

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney Hotstar, Indias leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.

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