Nielsen - Digital Campaign Analyst C

3 weeks ago

Bengaluru Bangalore, India timesjobs Full time
:

Position: Digital Campaign Analyst(C)
Location: Bengaluru, India
Department: Technology Product Management
Employment Type: Full Time
Work Arrangement: Hybrid

We are seeking an analytically minded, data-driven Digital Campaign Analyst. In this role, you will be responsible for the end to end management of digital display campaigns on Google Ad Manager that are used by Nielsen to collect survey data. The role will also have a creative component where the analyst will be expected to inform the creative (i.e. the display advert itself) design used in campaigns. While a background in digital campaign management is required, the ideal candidate will also have an interest or willingness to learn about data collection and survey methodologies within a market research context.
Responsibilities:

Digital Campaign Management:

Plan, execute, and optimize end-to-end internal digital campaigns using Google Ad Manager and other Demand Side Platforms in the
Report on campaign performance using well-known key performance indicators for digital campaigns, providing insights and recommendations for
Stay informed about industry trends and suggest innovative approaches to enhance campaign
Design our own creatives for display advertising campaigns.
The campaign analyst will be expected to inform the creative design to drive click-through for our display

Collection Support:

Support the Product Director by linking campaign optimization with maximizing survey response
Implement strategies to enhance data quality and streamline the data collection
Work closely with cross-functional teams to understand data requirements for product-related
Contribute to the analysis of collected data to derive actionable insights.

Qualifications and Experience:

Bachelor's degree in Marketing, Business, Statistics, or a related
Experience in managing digital campaigns, preferably on Google Ad Manager, but experience with any Demand Side Platform will be
Points for experience or exposure to design software involved in creative design for display
Analytical skills and ability to contribute to data-driven
Experience in survey design and data collection
Knowledge of data analysis tools and survey software is a plus.

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