Manager - Performance Marketing - Internet/eCommerce/Gaming Industry (5-13 yrs)

1 month ago


GurgaonGurugram, India iimjobs Full time

Performance Marketing Managers- (Internet/E-commerce/Gaming)

Responsibilities :

1. Experience in managing Youtube/Google Ads, FB ads and optimise conversion.

2. Creative development with the production team.

3. A/B test and refine ad copy, creatives, and landing page elements for continuous improvement in campaign performance.

4. Managing User Life Cycle - experienced in executing campaigns on Clevertap, Moengage.

5. Retargeting and improving campaign performance.

6. Strong analytical skills with the ability to interpret data and make data-backed decisions.

7. Experience with A/B testing methodologies and tools. Manage and allocate the digital marketing budget effectively to maximize ROI while minimizing waste.

8. Managed significantly large digital budget (in cr) at monthly level.

Requirements :

- 5-8 yeo in digital marketing

- Experience with marketing automation tools - Clevertap, WA, Appsflyer

- Extremely good in excel capabilities

- Basic SQL understanding is a big plus


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