Specialist - CRM - FMCG (2-3 yrs)
1 month ago
The Role:
- Drive a customer-centric culture across all verticals by championing effective customer engagement and sophisticated customer experience to enable teams to develop long lasting relationships with customers
- Seamless execution of customer strategy & development in partnership with different verticals of our business to drive the full customer journey
- Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning)
- Ensure seamless execution of CRM campaigns according to approved requirements
- Provide reports and learnings to enhance future campaigns and automation briefs
- Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the Marketing, CRM and Omni-channel strategy and objectives
- Responsible for customer data analysis and evaluation
- Report on campaign performance, developing post-campaign analysis & customer insights and regularly share successes and learnings
- Work with the Internal teams on developing advanced CRM practices
- Manage email marketing calendar; targeting and orchestration of all 1-to-many and 1-to-1 customer communication campaigns across all touch points ensuring that the central guidelines are met
- Support the business review process to drive the achievement of business KPIs
Data Management :
a. Act as lead data stewards to review and validate the database accuracy and database maintenance
b. Responsible for database growth; developing data capture opportunities and growing owned customer data. Understand data flows and be the business stakeholder to improve customer data integrations;
c. Build in-depth knowledge of our customer database and provide insights and recommendations to various stakeholders
Expectations:
- Post graduate from Tier 1 / Tier II institution with Minimum 2 years' experience in relevant Data/CRM experience, preferably within the Digital/CRM agency
- Experience in Salesforce.com technology/CloverTap/WebEngage/MoEngage, especially in the Marketing Cloud module with an understanding of other clouds or any other campaign management platform is a plus.
- Experience in communication targeting & channel orchestration
- Operational excellence in CRM / lifecycle design
- Capability to contribute to brand equity by supporting the implementation of campaign communications
- Capability to articulate the propositions for campaigns through clear communication
- Capability to understand the various methods of gathering, extracting, storing and cleansing related data as per data sourcing and preparation requirements set by data governance stakeholders
- Capability to apply various methods of descriptive analytics and reporting to display factual data analysis results on CRM campaigns
- Flexible and positive mindset to embrace changes and agility to adapt
Max - CTC - 15 Lacs
Only those who are OK to work from Office should apply.
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