Lead - Marketing - Healthcare (12-15 yrs)

4 weeks ago

JaipurRajasthan, India iimjobs Full time

Marketing Lead


We are looking for a Head of Marketing who will lead all our full spectrum of marketing activities from - events, social media, digital campaigns, advertising, and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to projects and setting short-term and long-term department goals. If you are a skilled Marketing strategist, able to inspire your team members, we would like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Job Location - Jaipur

Budget - No bar for good candidate

Responsibilities:

- Craft strategies for all Marketing teams, including Events, Digital, Advertising, Communications and Creative.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Design and implement processes to enhance sales productivity, through market analysis, pipelines management, CRM tools (e.g., Salesforce.com) and lead generation

- Oversee and respond to procurement driven RFPs & RFIs (Healthcare Provider Data Management Solutions) with financial analysis & presentations

- Manage Analyst Relations, ensure research report coverage for the company

- Initiate and develop new Partner relationships and strategic

Marketing Management:

- Gain in-depth understanding about clients and industry

- Demonstrate advanced marketing expertise in devising innovative go-to-market strategies for B2B products

- Create appealing product videos, branding strategies, case studies, and web content.

- Generate product demand and enhance user engagement by introducing omni-channel demand generation programs.

- Employ a multi-channel approach in crafting integrated digital marketing strategies focusing on lead generation

- Create brand awareness while regularly monitoring program performance, thus optimizing the media mix.

- Spearhead a marketing team, administering hiring and training for marketing staff and product marketing

Requirements:

- Experience (10+ years) in running successful marketing campaigns

- Work experience as Head of Marketing or VP Marketing, preferably (but not necessarily) in the healthcare technology industry

- Solid knowledge of digital marketing, marketing analytics (e.g., Google AdWords), business development processes and event management

- Experience with CRM software (e.g., Salesforce.com)

- Leadership skills with the ability to set and prioritize goals

- Strong analytical and process-oriented approach to work and team management

Whom You will Work with:

- Direct reporting to the Vice President of Corporate Development and Marketing, who brings 20+ years of experience to sales, marketing and business development

- A team of marketing professionals who will report to the Head of Marketing

- A team of dedicated healthcare technology professionals in product management and product development

- CEO and Cofounder of the company

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