Digital Marketing Specialist

2 weeks ago

Jaipur, India IIHMR University Full time
Join IIHMR University, Jaipur

-

Shaping Future Leaders in Healthcare

Empowering Excellence, Building FuturesThe University offers MBA (Hospital and Health Management), MBA (Pharmaceutical Management), MBA (Development Management), MBA (Healthcare Analytics), Master of Public Health (in collaboration with Johns Hopkins University, USA),

Executive Education

and

Ph.D.

programmes.

Applications are invited from the prospective, enthusiastic, and hardworking candidates for the role of Digital Marketing (Performance Marketing) Professional:

Eligibility Criteria

: A postgraduate or equivalent in the discipline, with a first-class or equivalent at the preceding degree with a very good academic record throughout. A Successful track record in digital marketing is desirable. Salary will not be a constraint for outstanding candidates.

Role of Digital Marketing (Performance Marketing) Professional:

Campaigns

:

A. Manage the Performance Marketing campaigns on platforms like Google Ads, Bing, Facebook, LinkedIn, YouTube, Taboola, Quora, etc.

B. Responsible for managing all the aspects of digital marketing like Performance Marketing, Content Marketing, Social Media Marketing, Email Marketing, and Engagement Promotions.

C. Responsible for managing Paid Marketing campaigns like Search Engine Marketing, Content Marketing, and Social Media Marketing for the University.

D. Working closely with the Admission Counselling team to understand the quality of responses and guide them to ensure maximum applications and success rates.

E. Responsible for monitoring the campaign’s performance, meeting objectives along with the end conversion.

F. Competition analysis weekly and identifying new areas where we can advertise.

G Affiliate Marketing and Media Buying on Education Portals.

Reports

: Track the progress of the campaigns every week with multiple reports like Source Wise Lead Report, Lead Disposition Report, Counselling TAT Report, CAC Report, In-depth Lead Analysis Report, etc.

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