Manager - Digital Marketing/SEM/SEO - Insurance/FinTech (6-10 yrs)
1 month ago
Key Responsibilities :
- Drive acquisition via Digital Marketing - content marketing , SEO/ SEM, performance marketing
- Ability to drive campaigns on digital media platforms like facebook, google, third party platforms
- Ability to analyze and measure teh performance of the campaigns
- Drive Product Marketing campaigns through CRM tools to drive app installs
- Drive journeys & app behavior campaigns to improve usage metrics
- Hack growth with Product, tech & design
- Build organic channels to improve consumer app & website performance
Qualifications :
- 6-10 years of experience in SEM, SEO & Product marketing with a consumer/app first business
- Demonstrated ability to develop effective marketing strategies using tools like Clevertap, MoEngage, Webengage, or similar.
- Proficient in marketing analytics and performance measurement.
- Excellent communication skills, both written and verbal.
- Bachelor's or Master's degree in Marketing, Business, or related field.
- Ability to thrive in a fast-paced and evolving environment.
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