Key Account Manager eCommerce

3 weeks ago

Hyderabad, India Abbott Laboratories Full time

Assists the NAM in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain

Assists the NAM in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.

Responsible for Implementation of Strategic Initiatives in JBP Accounts

Assists NAM for eCommerce business analytics

Negotiates Promotions/Activations with buyers of eCommerce accounts

Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.

Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for

opportunities and gets the same across to Customer Marketing for promo planning

Tracks & provides commentary (both internally & to the customer) on special events like new item launch.

Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.

Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.

Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight

Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally

Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI

Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made

Understand the interplay between the various investment and profit drivers and manage them

Coordinate with the front end execution teams of the RMâs, KDM & KDEâs

Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there is market share issues) and execute them

Innovate in the areas of Banner display, search word optimization, penetration drive, upgrade & retention interventions

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