Area Business Manager
1 month ago
CORE JOB RESPONSIBILITIES-
1. Achieve sales targets assigned to the area ,territory wise , Brand wise every month. To prepare a beat plan for his/her region & allocate targets & inputs accordingly & monitor on a regular basis & drive secondary sales
2. Ensure implementation of company strategies in the market place. To understand, bring in clarity on various strategies/ campaigns including CMEs, camps, etc. rolled out from Marketing and ensure 100% implementation in his/her region. Also, to carry out promotion & BTL activities of the Company in the assigned territory in line with the objectives/norms of the Company.
3. Launch and nurture international brands. Direct sales activities to ensure that short and long range sales volumes and projections are achieved
4. Train and develop knowledge and skills of the TBMs assigned to build competencies build their competencies
5. Profile towns and customers to improve the productivity of territories. To carry out sales management of Abbott products in the territories assigned and to achieve the defined sales targets on a monthly/quarterly/yearly basis, as decided mutually by and with Superiors. These targets are subject to revision as per growth/potential of company and company's products and such change would be intimated to the Sales Executive by Superiors
6. Maintain customer contact of the team to enhance prescription share
7. Organize outreach activities to capture patient population
8. Channelize distribution to ensure availability of products. To ensure supply chain efficiency in the region (no. of stockiest, stocks availability and significant reduction in expiry)
9. Provide feedback to Marketing team in relation to brand promotion and competitors activity
10. Ensure timely submission of reports
11. Maintain high ethical values in the market place. Lead and execute strict adherence to Abbott Code of Business conduct
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