Customer Market Insights Manager; Mars Petcare; Hyderabad

1 month ago

Hyderabad, India Mars Full time

Job Description:

Role : Customer Market Insights Manager

Level : T2

Location: Hyderabad

Job Responsibilities

  • Lead champion of consumer insights and fuel innovation thinking and ideas.

  • Generates and institutionalizes consumer-based knowledge and insight to drive key marketing decisions related to targeting, positioning, idea development, product development, pricing, advertising and marketing program development

  • Provide strategic insights and business recommendations to the team basis quantitative research.

  • Uncover consumer insights / needs from consumer interaction. Help to convert insights to meaningful concepts.

  • Ability to understand the strategic context and recommend the appropriate target audience and research methodology to conduct the research.

  • Conduct, analyze and interpret consumer research output.

  • Owns all the aspects of research including sample design, research process and application of research output onto the business.

  • Creates the interface for effective ideation between internal stakeholder expectations and consumer feedback. Ensuring the VOC (Voice of Consumer) is well incorporated in the final output/product.

  • Manages multiple agencies to ensure smooth data collection and finalizing of research reports to ensure quality and robustness in order to meet the business objective.

  • Evaluates new research methods and recommend any interesting approaches to new idea sourcing.

1. Education & Professional Qualification

  • MBA in Marketing

2. Knowledge/Experience

  • 8-10 years of experience in Market Research with substantial exposure in the quantitative domain and basic exposure to qualitative researches.

  • Proficient with product testing methods and related analysis

  • Mix of agency (Kantar, IPSOS, BASES) and client side (FMCG, Automotive, or Telecom) work experience

  • Worked on NPDs / prototype iterations on the client side in a CTI / CMI / Innovation role will be preferred.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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