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Nielsen - Associate Director - Media Campaign Audience Analytics
3 months ago
Job Title: Associate Director - Media, Campaign & Audience Analytics
Location: Mumbai, India
Department: Sales Client Solutions
Employment Type: Full Time/Hybrid
Department Summary
Drive strategic engagement within the client Media Sales Group (MSG) for each segment, building go-to-market strategies and client-specific account plans to expand our business with existing clients, sharing best practices across client vertical sales teams, and driving country-specific engagements and contracts for local customers. Teams objectives will be revenue growth and product penetration within each MSG.
Position Summary
As an Associate Director for our media, campaign, and audience analytics business, you will be part of Asias commercial team and play a pivotal role in driving the revenue targets by engaging with client conversations alongside the sales team and directly, to actively sell analytics solutions (custom research including BLS, brand perception etc) to clients in India and occasionally across the region. The role is split between the management of the India team as direct reports, the dotted line reporting, and direct leadership support of the regional MA team, with associates spread across Asia and the direct engagement of clients in India and where needed in Asia. For this, a key primary responsibility will be to understand the unique needs and challenges of potential clients, propose standard or tailored research solutions, and effectively communicate how our solutions can address those needs. This role holds a sales target for the entire region and is focused on managing independently client conversations, pipeline, and the overall sales process from needs identification to conversion.
Key Responsibilities
Understand clients research requirement and target audience to identify appropriate research tools, and develop a roadmap for conducting a research study audience buy-in;
Develop a comprehensive Research Proposal outlining the appropriate solution/methodology to answer the research objectives, along with commercials involved.
Demonstrate strong consultative skills, self-motivation, and the ability to create compelling proposals and products.
Explore the products/tools available internally and propose the optimal set of Nielsen solutions clients;
Partner closely with the Research Delivery and Operations teams to devise research design & manage revenue and ensure our delivery matches the sales promise
May support in driving client satisfaction by providing insights and actionable recommendations during presentations or business reviews;
Creating and maintaining an accurate sales pipeline to ensure achievement of business target
Identify new business opportunities with existing clients and areas for internal process & product improvement
Monitor and evaluate companies, brands, key influencers, and trends in both traditional and social media;
Research and examine newer tools/techniques/partnerships to assess the effectiveness of marketing campaigns in meeting business objectives;
Be agile and work with new & existing methodologies to answer key business questions for Advertisers, Media Agency, and Publisher/Platform clients
Nurture talent and streamline processes
Key Stakeholders & Interface
Internal
MA team
Commercial team
Customer Experience - Account Management and Delivery team
Global / Regional Executives
Global / Regional Commercial Leads
Corporate Functions including Finance and Human Resources
External
Clients
Vendors
Experiences & Qualifications
Masters degree in Business, Marketing, Economics, or a related field;
Minimum 8 years of experience in a client facing role within the Market Research industry;
Experience in handling different types of market research studies such as U&A, Segmentation, Brand Tracks, Pricing, and BLS;
Strong analytical and problem-solving skills;
Advanced knowledge of consumer research tools and techniques;
Demonstrated interest in the media industry and its inner workings;
Possess an appreciation of the media and how its tools may affect the target audiences.
Competencies & Skills
Google Suite Applications GMail, Google Doc, Google Slides, etc;
Microsoft tools - Excel, PowerPoint, etc
Well-organized with the ability to plan and prioritize;
Methodical and strategic thinking;
Analytical and applying logical reasoning skills;
Ability to understand, interrogate and translate complex business issues
Ability to work well under pressure and navigate stressful situations;
Meticulous with strong attention to detail;
Strong interpersonal skills with a collaborative mindset to work well with others;
Good communication in English, both written and verbal.
Key Performance Indicators / Measures
Support in the achievement of sales operating plans
Contribution to new business development
Customer retention
About Nielsen
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover whats true, we measure across all channels and platformsfrom podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas, and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.
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