Manager - Search Engine Optimization - Internet/Online (3-5 yrs)
1 month ago
Objective : Enhance online visibility, drive organic traffic, and optimize digital presence for a hospitality brand with club, lounge, bar, and cafe chains in India and abroad.
Keyword Strategy and Optimization :
- Develop and implement a comprehensive keyword strategy aligned with the hospitality industry, specific locations, and brand offerings.
- Optimize website content, meta tags, and other on-page elements for targeted keywords.
Content Management :
- Oversee the creation of high-quality, relevant, and engaging content for the website, blog, and social media platforms.
- Ensure content aligns with SEO best practices and resonates with the brand's identity.
Technical SEO :
- Conduct regular SEO audits to identify and address technical issues affecting website performance.
- Collaborate with the IT team to implement technical improvements, such as site speed optimization and mobile responsiveness
Local SEO and Geo-targeting :
- Develop and execute strategies to enhance local search visibility for each club, lounge, bar, and cafe across different locations.
- Implement geo-targeting techniques to attract local customers and boost footfall.
Link Building :
- Create and execute a robust link-building strategy to acquire high-quality backlinks from relevant and authoritative sources.
- Foster partnerships with influencers, local businesses, and industry publications to enhance link profile.
Analytics and Reporting :
- Utilize analytics tools to track and analyze website performance, user behavior, and keyword rankings.
- Prepare regular reports with actionable insights and recommendations for continuous improvement.
International SEO :
- Tailor SEO strategies to suit the diverse international markets where the brand has a presence.
- Research and stay updated on global SEO trends and algorithms.
Social Media Integration :
- Collaborate with social media teams to integrate SEO best practices into social platforms.
- Optimize social media content for search engines and ensure consistency across online channels.
Competitor Analysis :
- Conduct thorough competitor analysis to identify opportunities and stay ahead of industry trends.
- Adjust SEO strategies based on competitive insights.
Mobile SEO :
- Optimize the website for mobile users, considering the increasing prevalence of mobile search.
- Implement mobile-friendly design and ensure a seamless user experience on various devices.
Performance Metrics :
- Increase in organic search traffic.
- Improvement in keyword rankings.
- Enhanced online visibility and brand awareness.
- Progress in local and international SEO initiatives.
- Growth in high-quality backlinks.
- Reduction in technical SEO issues.
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