Search Engine Optimization Executive

4 weeks ago

Mumbai Metropolitan Region, India Acture Media Full time

Job Description

We are seeking a dynamic and experienced SEO Executive to join our team. The ideal candidate should have a solid understanding of search engine optimization techniques and a proven track record of implementing successful SEO strategies. As an SEO Executive, you will be responsible for optimizing our website and online presence to drive organic traffic, improve search engine rankings, and increase brand visibility.


Job Responsibilities

1. Conduct keyword research to identify high-value keywords relevant to our industry and target audience.

2. Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords and user experience.

3. Implement on-page SEO best practices, including title tags, meta descriptions, headers, and URL structures.

4. Perform technical SEO audits to identify and resolve issues that may negatively impact search engine rankings, such as crawl errors, broken links, and site speed issues.

5. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush.

6. Develop and execute off-page SEO strategies, including link building and outreach campaigns, to increase domain authority and inbound traffic.

7. Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.

8. Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and ensure alignment with overall marketing objectives.

9. Generate regular reports on SEO performance, traffic trends, keyword rankings, and other relevant metrics to track progress and identify areas for improvement.

10. Continuously optimize SEO strategies based on performance data and industry insights to drive continuous improvement and achieve business goals.


Job Requirements

1. Bachelor's degree in marketing, business, communications, or related field.

2. Proven experience as an SEO Executive or similar role, with 1 to 2 years of hands-on experience in search engine optimization.

3. In-depth knowledge of SEO principles, techniques, and best practices.

4. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

5. Strong analytical skills and the ability to interpret data and metrics to make informed decisions.

6. Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.

7. Detail-oriented with a focus on accuracy and quality of work.

8. Certifications in Google Analytics, Google Ads, or other relevant certifications are preferred but not required.

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