Orient Electric

1 month ago


Delhi, India iimjobs Full time

Job Description :

Content Creation : Develop and produce compelling and engaging content for various marketing channels, including websites, social media, email campaigns, blogs, press releases, and other marketing materials.

Brand Management : Ensure consistent brand messaging and tone of voice across all marketing materials and channels. Work closely with the creative team to maintain brand guidelines.

Digital Marketing : Utilize digital marketing channels such as social media, email marketing, SEO, and paid advertising to reach the target audience effectively.

Public Relations : Develop and maintain relationships with media outlets and journalists to secure media coverage. Create and distribute press releases and other PR materials.

Marketing Campaigns : Plan, execute, and measure the success of marketing campaigns to generate leads and conversions.

Market Research : Conduct market research and analysis to identify consumer trends, competitors, and opportunities for improvement.

Analytics and Reporting : Monitor and analyze the performance of marketing efforts using various analytics tools. Present data-driven reports to measure the success of campaigns and provide insights for future improvements.

Skills and Qualifications :

- Excellent written and verbal communication skills.

- Proficiency in creating engaging content for different marketing channels.

- Knowledge of digital marketing tactics and tools.

- Understanding of branding principles and brand management.

- Familiarity with market research and analysis.

- Ability to manage multiple projects and deadlines simultaneously.

- Strong analytical and problem-solving skills.

- Experience with marketing automation and CRM software is a plus.

- Creative thinking and an eye for design aesthetics.

- Team player with good interpersonal skills.

- The role of a Marketing Communications person is pivotal in shaping the company's image and driving its success through effective communication with customers and stakeholders.



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