Orient Electric
1 month ago
Job Description :
Content Creation : Develop and produce compelling and engaging content for various marketing channels, including websites, social media, email campaigns, blogs, press releases, and other marketing materials.
Brand Management : Ensure consistent brand messaging and tone of voice across all marketing materials and channels. Work closely with the creative team to maintain brand guidelines.
Digital Marketing : Utilize digital marketing channels such as social media, email marketing, SEO, and paid advertising to reach the target audience effectively.
Public Relations : Develop and maintain relationships with media outlets and journalists to secure media coverage. Create and distribute press releases and other PR materials.
Marketing Campaigns : Plan, execute, and measure the success of marketing campaigns to generate leads and conversions.
Market Research : Conduct market research and analysis to identify consumer trends, competitors, and opportunities for improvement.
Analytics and Reporting : Monitor and analyze the performance of marketing efforts using various analytics tools. Present data-driven reports to measure the success of campaigns and provide insights for future improvements.
Skills and Qualifications :
- Excellent written and verbal communication skills.
- Proficiency in creating engaging content for different marketing channels.
- Knowledge of digital marketing tactics and tools.
- Understanding of branding principles and brand management.
- Familiarity with market research and analysis.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong analytical and problem-solving skills.
- Experience with marketing automation and CRM software is a plus.
- Creative thinking and an eye for design aesthetics.
- Team player with good interpersonal skills.
- The role of a Marketing Communications person is pivotal in shaping the company's image and driving its success through effective communication with customers and stakeholders.
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