Manager - Trade Marketing - FMCG (7-12 yrs)
4 weeks ago
Manager - Trade Marketing
Job Responsibilities:
- Develop and implement a comprehensive Trade Marketing Strategy tailored to the brands within the assigned geography.
- Create and manage a trade marketing calendar aligned with the business strategy.
- Build and sustain strong relationships with customers, suppliers, vendors, and partners to optimize the effectiveness of trade programs.
- Design and oversee promotional programs for retailers and Large Format Retail Stores (LFRs).
- Formulate and execute trade schemes for wholesalers and retailers at regional levels; assess and report on business growth and Return on Investment (ROI).
- Enhance product placement and share of shelf space in collaboration with retailers and merchandisers.
- Initiate and manage Retailer Relationship programs and drive related initiatives.
- Lead shopper activation efforts, including in-store promotions and activations.
- Ensure optimal visibility in stores through both paid and unpaid channels.
- Administer In-Shop Demonstrator (ISD) programs across various stores.
- Develop and implement Wholesale/Retail loyalty programs.
- Manage budgets for trade marketing initiatives on a quarterly and annual basis.
- Collaborate with the sales, commercial, logistics, and brand/marketing teams to ensure seamless day-to-day operations.
- Design, approve, and evaluate trade promotion schemes to expand distribution reach and effectiveness.
- Organize dealer and wholesaler meetings in strategic locations to maximize brand impact and market penetration.
- Coordinate brand participation in significant events such as music festivals and marathons
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