Edgeverve - Branding Specialist (10-18 yrs)
1 month ago
About US
EdgeVerve Systems, a wholly-owned subsidiary of Infosys, develops innovative software products and offers them on-premise or as cloud-hosted business platforms. Our products help businesses develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world.
Job Description
Job Title: Head of Brand, PR and Thought Leadership
Location: Bangalore
Reports to: Head of Marketing
Interfaces with: Board members, Sales, Services, Agencies, and other key teams
Job Role Summary
Responsible for building the brand in the global markets for the company and its platforms.
Key Responsibilities and Tasks
- Develop and sustain brand strategy, purpose, architecture, positioning, and visual identity system.
- Ownership of the brand image and guardian of the brand identity. Developing the tools to deliver brand consistency at home and overseas.
- Responsible for amplifying the brand - making EdgeVerve more famous as we look to grow the business.
- Lead and drive Brand Strategy, PR, Thought Leadership, and creative studio.
- Work with the Head of Marketing in formulating the brand plan and execute it diligently with the help of your team.
- Extensively work with the leadership team on high-impact brand activities.
- Hyper-focussed on building a high performing brand and design team to support brand and organisational goals.
- Independently run the design/creative studio to cater to all creative/advertisement/video/collateral requirement of the marketing and extended teams.
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