Product Analyst
3 weeks ago
Product Analytics
TBO–(www.tbo.com)
TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.
The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.
Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.
TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.
Why TBO:
• You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.
• We are the emerging leaders in technology led end-to-end travel management, in the B2B space.
• Physical Presence in 47 countries with business in 110 countries.
• We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.
• An open & informal start-up environment which cares.
What TBO offers to a Life Traveller in You:
• Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.
• Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.
• Post pandemic: travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.
• As a fastest growing B2B platform our priority is purpose-building scalable systems.
• Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.
• Fast response to the evolving regulatory environment and helping to meet the firm's regulatory commitments by addressing internal and external commitments.
Top Sights During Your Role Stay (Key Expectations):
As the Product Analytics Manager, you will play a pivotal role in driving data-driven decision-making and optimizing our product offerings. You will be responsible for providing deep insights into customer journeys, product metrics, KPIs, and product funnels to enhance the overall product performance. This position requires exceptional analytical skills, leadership abilities, and the capacity to collaborate with various teams, including product managers and data science/engineering teams.
Key Responsibilities:
- Product Data Analysis: Conduct thorough analysis of product data to identify trends, patterns, and areas of improvement. Utilize data-driven insights to support product development decisions and guide strategic planning.
- Customer Journey Mapping: Collaborate with product managers to map and understand the customer journey throughout the product lifecycle. Identify pain points, opportunities, and areas for enhancement to enhance customer experience.
- KPI Development and Monitoring: Work closely with stakeholders to define key performance indicators (KPIs) aligned with business objectives. Monitor and report on KPIs regularly to measure product success and identify areas requiring attention.
- Product Funnels and User Behaviour: Analyse user behaviour data and construct product funnels to comprehend user interactions, drop-off points, and conversion rates. Propose strategies to optimize user engagement and retention.
- Cross-Functional Collaboration: Partner with product managers, data science teams, and engineering to gather, validate, and integrate data from multiple sources. Ensure data accuracy and completeness to support informed decision-making.
- Data Infrastructure Setup: Collaborate with data engineering teams to set up appropriate data collection mechanisms, event tracking, and dashboards to facilitate timely and accurate data analysis.
- Data Visualization and Reporting: Create clear and compelling visualizations, dashboards, and reports to communicate analytical findings effectively to different stakeholders.
- Leadership and Mentorship: Lead and mentor a team of product analysts to build a strong analytical foundation and foster a data-driven culture within the product team.
- A/B Testing and Experimentation: Collaborate with product managers to design A/B tests and experiments to measure the impact of product changes and iterate based on test outcomes.
Key Skill Requirements:
- Analytical Expertise: Proven experience in conducting data analysis, interpreting complex datasets, and drawing actionable insights. Proficiency in data querying, visualization, and statistical analysis tools (e.g., SQL, Python, R, Tableau, Power BI). Familiarity with Product Analytics tool like Amplitude, Hotjar etc.
- Product Knowledge: Strong understanding of product development lifecycles, customer-centric design principles, and experience with B2B software products or travel tech marketplaces.
- Data-driven Decision Making: Demonstrated ability to leverage data to drive strategic decision-making, optimize product features, and prioritize initiatives that deliver business value.
- Leadership and Collaboration: Excellent leadership skills with the ability to collaborate effectively with cross-functional teams, product managers, data scientists, and engineering teams.
- Technical Acumen: Familiarity with data engineering concepts, event tracking, data pipelines, and database structures to ensure data accuracy and integrity.
- Communication Skills: Exceptional communication and presentation skills to convey complex analytical findings to both technical and non-technical stakeholders.
- Problem Solving: Strong problem-solving and critical-thinking skills, with the ability to identify challenges and propose data-driven solutions.
- Adaptability: Comfortable working in a fast-paced and dynamic environment, adapting to changing priorities, and meeting tight deadlines.
As the Product Analytics Manager, you will be at the forefront of driving data-centric decision-making, empowering the product team to make informed choices, and delivering exceptional user experiences for our B2B travel tech marketplace.
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