Social Media Marketing Specialist

2 weeks ago

Bengaluru, India AMCI Edtech Pvt. Ltd. Full time
Job description

Job Title: Social Media Executive

Location: Kengeri

Languages:- Hindi And English

Salary:- Based On your Performance


Overview:

We are seeking a creative and driven Social Media Executive to manage our company's presence across various social media platforms. The Social Media Executive will be responsible for developing and implementing social media strategies to increase brand awareness, engage audiences, and drive traffic and conversions. The ideal candidate should have a passion for social media, excellent communication skills, and a strong understanding of social media trends and best practices.


Responsibilities:

  • Develop and execute social media strategies to achieve brand objectives, including increasing brand awareness, driving website traffic, and generating leads or sales.
  • Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Create engaging and relevant content for social media posts, including text, images, videos, and other multimedia formats.
  • Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally to inquiries and interactions.
  • Cultivate and grow a community of followers and fans on social media by engaging with users, participating in conversations, and fostering relationships.
  • Collaborate with internal teams, including marketing, sales, and customer service, to align social media efforts with overall business goals and campaigns.
  • Stay up-to-date with social media trends, tools, and best practices, and recommend strategies for optimization and improvement.
  • Analyze social media metrics and performance data to track KPIs, measure the effectiveness of campaigns, and provide insights and recommendations for optimization.
  • Monitor competitor activity on social media and identify opportunities for differentiation and improvement.
  • Manage social media advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field preferred.
  • Proven experience in social media management, with at least 1 years of experience in a similar role.
  • Strong understanding of social media platforms, their respective audiences, and best practices for engagement and growth.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation.
  • Proficiency in social media management tools and analytics platforms, such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
  • Ability to work independently and as part of a team, with strong organizational and time management skills.
  • Creativity and innovation in developing social media strategies and campaigns.
  • Strong analytical skills and ability to interpret data to drive decision-making and optimization.
  • Knowledge of social media advertising platforms and experience managing paid social campaigns is a plus.
  • Passion for staying current with industry trends and developments in social media marketing.


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