Social Media and Influencer Manager

21 hours ago


Greater Kolkata Area, India Marketing Lab Full time

Company: Marketing Lab

Location: Kolkata, New Town

Position Type: Full-time


About Us:

At Marketing Lab, we push boundaries and create ads that captivate. We blend creativity and analytics to craft exceptional campaigns that deliver results. We are seeking a dynamic Social Media and Influencer Manager to join our team and drive our social media presence and influencer partnerships to new heights.


Role Overview:

The Social Media and Influencer Manager will be responsible for developing and implementing our social media strategy to enhance brand awareness and drive engagement. You will also manage and nurture relationships with influencers to amplify brand message across various platforms.


Key Responsibilities:

  • Social Media Strategy: Develop, implement, and manage our social media strategy to align with business goals.
  • Content Creation: Create and curate engaging content for social media platforms, including written posts, graphics, and videos.
  • Community Management: Monitor, respond to, and engage with our online community across all social media channels.
  • Influencer Partnerships: Identify, approach, and collaborate with influencers and brand ambassadors to promote our products and services.
  • Campaign Management: Plan and execute social media and influencer campaigns, tracking performance and optimizing for success.
  • Analytics and Reporting: Analyze social media metrics and generate reports to assess the effectiveness of campaigns and inform future strategies.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep our strategies fresh and effective.


What We’re Looking For:

  • Experience: 2-4 years of experience in social media management and influencer marketing, preferably in a performance marketing or advertising environment.
  • Skills: Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and social media management tools (Hootsuite, Buffer, etc.).
  • Creativity: Strong creative thinking and content creation skills with a keen eye for detail.
  • Communication: Excellent written and verbal communication skills with the ability to craft compelling messages.
  • Analytics: Strong analytical skills to interpret social media metrics and influence strategy adjustments.
  • Networking: Ability to build and maintain relationships with influencers and partners.


What We Offer:

  • A creative and inclusive work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits.
  • The chance to work on exciting projects with a talented team.




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