Marketing Lead

3 weeks ago


Delhi, India ZEISS India Full time

A Marketing lead is a person or organization that has interacted with a brand or has the potential to become a future customer. The goal of a company is to generate as many leads as possible and guide them through the sales funnel with relevant content and offers.


Division: COP- Sports Optics & Photography


Reporting Manager: Divisional(National) Head


Here are some responsibilities of a marketing lead:

  1. Campaign development: Creating targeted campaigns to reach customers in areas they frequent
  2. Creative ideas: Developing creative ideas and promotional materials
  3. Research: Researching the target audience and competitors
  4. Communication: Communicating with vendors and briefing the contact center on upcoming activities
  5. Events: Organizing company conferences and customer/partner events
  6. Budgeting: Managing and reporting on the marketing budget
  7. Negotiation: Negotiating contracts
  8. Plan and execute campaigns: Own the planning, execution, and analysis of marketing campaigns that generate leads and opportunities.
  9. Work with sales: Collaborate with sales to ensure leads are followed up with promptly.
  10. Communicate with potential customers: Tailor communication to the customer's stage in the buying process and respond to their needs.


Desired Skills & Functional Competency:

  • Education – MBA/Post Graduation is must
  • Experience - 7+ years in B2B & B2C marketing
  • Agency experience or Brand marketing

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