Performance Marketing Lead
4 weeks ago
Experience: 4+ year
Offered CTC: 18 LPA ( Based on the experience )
Expected Notice Period: Immediate to 30 days
Opportunity Type: Hybrid, Bangalore
About the employer brand:
A health-tech brand, that empowers new mothers with their pre and post-pregnancy phases, taking the stress out of pregnancy and making it an enjoyable and enriching experience. The venture owns an omnichannel model with a flagship clinic based in Mumbai (expansion in progress ), a network of trusted medical/clinical experts and a dedicated platform helping new mothers to find a reliable partner to manage the most critical biological phase in their lives.
Title -
Performance Marketing Lead
Role Overview
We are seeking a Performance Marketing Specialist to join our dynamic team. The ideal candidate will be passionate about leveraging digital channels to drive user acquisition, engagement, and retention. As a Performance Marketing Specialist, you will play a key role in developing and executing strategies to reach and engage our target audience, ultimately driving growth and maximizing ROI across various digital platforms. Which will involve in creating, planning and delivering paid digital advertising campaigns across primary mediums - Google, Meta or Bing. The role will evolve into a growth professional completely owning up the acquisition goals and eventually setting up the analytical engine for the business than help thrive the business to accomplish profitable growth in the targeted markets.
Job Description
- Plan, execute, and optimize performance marketing campaigns across multiple channels, including but not limited to SEM, paid social, display advertising, and email marketing.
- Manage advertising budgets effectively to maximize ROI and achieve KPIs.
- Utilize audience segmentation and targeting strategies to reach and engage new mothers effectively.
- Work closely with the creative team to develop compelling ad creatives and messaging that resonate with our target audience.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance and drive continuous improvement.
- Identify opportunities to improve conversion rates across all stages of the user journey, from awareness to conversion and retention.
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
Job Requirements/Mandatory Skills
- Bachelor's degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus.
- 4+ years of experience in performance marketing roles, preferably within the B2C OR D2C, healthcare, wellness, or e-commerce industry.
- In-depth knowledge of digital marketing channels and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Creative thinking and problem-solving abilities.
- Results-oriented mindset with a focus on driving measurable business outcomes.
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