Area Marketing Executive

4 weeks ago

Bengaluru, India Eastman Auto & Power Limited Full time

We are looking for a proactive and dynamic marketing professional for the position of Area Marketing Executive with similar work experience of 4-6 years and a proven track record. The candidate must have good knowledge of brand marketing BTL initiatives and be capable of executing on-ground marketing campaigns. The incumbent must also have knowledge of products like Inverters, Batteries, E-Rickshaw Batteries, Lithium-Ion Batteries etc.


For more details on the products you can visit www.eaplworld.com


The position is based out of Bengaluru, Karnataka, India.


Job Role & Responsibilities:


  • Mapping of all outlets dealing in products in the Eastman portfolio in the designated territory.
  • Timely ground-level execution of all brand and marketing campaigns at the territory level, on-brand and on-cost.
  • Monitor and track competitor activity in the area in terms of trade offers, schemes, consumer promotions, price changes etc.
  • Ensure execution hygiene for routine audits.
  • Develop and manage local vendors for the execution of marketing campaigns.
  • Organizing periodic trade meets as required by regional sales.
  • Maintaining track of marketing inventory and assets at the territory level.
  • Preparing execution reports for periodic review.
  • Identifying opportunities for enhancing brand visibility at a local level.
  • Building and maintaining relationships with the trade community.


Experience & Skills:


  • A minimum of 4 – 6 years of relevant experience in trade marketing, BTL Marketing activation, road shows, exhibitions, and Events, preferably in the power industry.
  • Must have experience in Inverter, battery, ER Battery, and Li-Ion Battery.
  • Demonstrated success in launching and growing innovative products, with a deep understanding of product management best practices.
  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Passion for understanding customer needs and delivering exceptional user experiences.


Educational Qualification


  • Bachelor's degree in Marketing or related field; MBA or equivalent experience preferred.


About EASTMAN


Eastman Auto & Power Ltd (EAPL), established in 2006, is India’s fastest-growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 Million and an employee base of 4000+ globally. EAPL is into superior quality products and services, from Lead Acid Batteries, Home UPS Solutions, Lithium-ion battery packs, Roof-top solar solutions, etc.


Eastman has its presence spread across 132+ countries around the world, including Asia, Africa, the Middle East, Europe and North America countries. The company has 6 Manufacturing units in India, including state-of-the-art Research and Development facilities, producing over 7.3 million units annually.


Lead Acid Batteries:


  • Operating out of three facilities situated in the Baddi region of Himachal Pradesh spread over 300,000 sq. ft.; our factories operate 24/7 to fulfil the increasing demand for our reliable and cost-effective solutions.
  • Our unwavering dedication to manufacturing excellence ensures that our products uphold the highest quality standards, catering to our customers' needs while minimising our environmental impact.


Solar & EV Power Electronics:


  • Our power electronics division is based in Delhi and operates two manufacturing facilities that cover 90,000 sq. ft. with round-the-clock operations.
  • We offer a diverse range of high-quality solar products for off-grid rooftop applications to empower rooftops with sustainable energy, including solar panels, inverters, batteries, combos, charge controllers, and management units.
  • Eastman's yearly production capacity for E-Rickshaw Chargers, Home UPS/Inverters, and Solar PCU/Inverters surpassed 4 million units.


Lithium-Ion:


  • We entered into the Lithium-Ion business in 2020, and we have quickly established ourselves as one of the most prominent Lithium-Ion battery manufacturers in India through our custom-made solutions that are highly reliable and cost-effective with excellent customer support.
  • As a pioneering provider of cutting-edge energy solutions, we design and manufacture lithium-ion battery packs under the prestigious Wattsman brand name.

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