Marketing Specialist

Found in: Appcast Linkedin IN C2 - 2 weeks ago


India Rainbow Kiddies Full time

Company Description 

Rainbow Kiddies is an initiative focused on promoting emotional health in children. We provide parenting and psychology tips on our website and publish story/activity books for children.

 

Role Description 

This is a part-time remote role for a Marketing Specialist - Children's Content & Parenting Tips. As a Marketing Specialist, you will be responsible for creating and implementing marketing strategies to promote our website content, books and videos. You will conduct market research, develop marketing campaigns, handle customer service inquiries, and provide support for sales activities. As a Marketing Specialist, you will play a crucial role in shaping our marketing strategies and campaigns to enhance our brand visibility and engagement with parents and educators.

 

Responsibilities

  • Develop and Execute Marketing Campaigns: Craft innovative marketing strategies to promote our children's content and parenting resources. Manage the execution of campaigns across multiple channels, including social media, email, and digital advertising.
  • Content Creation: Collaborate with the content team to create compelling marketing materials such as blog posts, newsletters, and promotional videos that resonate with our target audience. Help with SEO and backlinks.
  • Social Media Management: Oversee and grow our social media presence, ensuring consistent and engaging content delivery that aligns with our brand values.
  • Market Research: Conduct market research to understand industry trends, identify customer needs, and evaluate competitor strategies. Use insights to inform marketing decisions and product development.
  • Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using key metrics to assess effectiveness and ROI. Prepare detailed reports on marketing results, insights, and recommendations for improvement.
  • Stakeholder Engagement: Work closely with other teams to ensure brand consistency and to optimize customer experience.


Qualifications

  • Bachelor’s degree in Marketing, communications, or a related field
  • Proficient with digital marketing tools and platforms, including social media management tools, and analytics software
  • Excellent verbal and written communication skills
  • Experience in market research and analysis
  • Knowledge of marketing strategies and techniques
  • Creative thinker with strong problem-solving abilities
  • Ability to work collaboratively in a fast-paced environment

 

It would be beneficial to have experience in sales and a passion for children's emotional health.

 


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