Product Manager

4 days ago

Bengaluru, India Whatfix Full time

Who are we?

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider.

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience.

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

  • With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
  • Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
  • The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
  • Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year
  • Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
  • Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal


About the Role:

Whatfix is looking for a Product Manager with 4+ years of experience to own and manage all aspects of the Whatfix website. This role is pivotal in ensuring that our website remains a high-performing, marketing-driven platform that delivers exceptional value to our users and business. As a key member of the Product Management team, you will bridge the gap between business needs and technical execution, driving the evolution of our website to deliver exceptional user experiences, improve conversion rates, and align with our brand and business goals.


Responsibilities:

Product Strategy & Roadmap:

  • Define the vision, strategy, and roadmap for the Whatfix website, aligning with business goals and user needs.
  • Take full ownership of the Whatfix website, driving improvements in performance, user experience, and functionality.
  • Prioritize features and initiatives based on impact, effort, and alignment with company objectives.
  • Plan and execute website initiatives, balancing marketing goals with technical feasibility.

Cross-Functional Collaboration:

  • Work closely with marketing, design, engineering, and analytics teams to implement and optimize website features.
  • Collaborate with SEO and content teams to ensure the website is optimized for organic traffic and aligns with brand messaging.

User Experience & Conversion Optimization:

  • Drive user research, A/B testing, and usability studies to ensure the website meets user expectations and business goals.
  • Continuously analyze user behavior and feedback to identify pain points and opportunities for improvement.

Technical Oversight:

  • Partner with development teams to ensure technical feasibility, scalability, and performance of website projects.
  • Understand and manage integrations with third-party tools (e.g., analytics platforms, marketing automation, and CRM systems).
  • Manage the website’s roadmap and ensure timely delivery of projects.
  • AI Tools & Initiatives for Marketing:
  • Discover opportunities and build use cases to drive efficiency by implementing AI tools and initiatives that optimize marketing workflows, lead generation, customer engagement, and personalization.
  • Collaborate with GTM leaders and AI leaders to identify and deploy AI-driven solutions that enhance marketing effectiveness and streamline operations.
  • Ensure alignment between AI-powered marketing strategies and business objectives, using AI analytics to track and continuously optimize performance.

Data-Driven Decision Making:

  • Leverage web analytics and performance metrics to monitor website performance and inform decision-making.
  • Define and track key performance indicators (KPIs) such as traffic, bounce rate, conversion rate, and user engagement.
  • Security & Compliance:
  • Ensure the website complies with data privacy regulations (e.g., GDPR, CCPA) and adheres to industry security standards.
  • Monitor and address technical vulnerabilities proactively.


Experience:

  • 4+ years of experience in product management, preferably with a focus on websites or digital products.
  • Proven track record of managing technical projects and working with cross-functional teams.
  • Strong analytical skills and ability to work with data to inform decisions.

Technical Skills:

  • Solid understanding of web technologies, including HTML, CSS, JavaScript, CMS platforms (e.g., WordPress, Drupal), and front-end frameworks.
  • Familiarity with website performance optimization, SEO best practices, and web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • High degree of comfort to work with engineering teams

Soft Skills:

  • Strong problem-solving skills with a user-first mindset.
  • Excellent communication and stakeholder management abilities.
  • Ability to balance technical depth with strategic thinking.

Tools & Methodologies:

  • Proficiency in Agile methodologies and tools like JIRA, Trello, or Asana.
  • Experience with A/B testing platforms (e.g., Optimizely, Google Optimize) and marketing tools (e.g., HubSpot, Salesforce).



Note:

  • At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
  • We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

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