Marketing Manager- Research

2 months ago

Gurugram, India Comviva Full time

About Comviva:


Comviva is changing the world through digital experiences. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow. Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world.



Role, Current Opportunity:


We are seeking strategic thinkers with a blend of technical, business, and strategic skills who thrive in challenging, ambiguous environments. If you are proactive, have a no-limit mindset, and excel in deriving insights from data, this role is for you.


Roles and Responsibilities:


Analyst Relations (50%+ Focus):

  • Lead the analyst relations function for the entire portfolio of 15+ products, driving engagement to gain an outside-in perspective for positioning and content creation.
  • Forge strong, mutually beneficial relationships with key analysts from Gartner, Forrester, IDC, Frost & Sullivan, and other top firms.
  • Proactively cultivate Comviva's presence in industry reports, significantly increasing analyst mentions and positive recognition.
  • Develop and execute strategic plans to elevate analyst perception of Comviva's solutions and gain valuable external perspectives for market positioning and content creation.
  • Collaborate closely with internal stakeholders (product, sales, and marketing) to ensure alignment between analyst engagement activities and broader business objectives.


Drive Product Marketing and Positioning:

  • Partner with the product marketing team to craft compelling and differentiating positioning for Comviva's technology products.
  • Stay ahead of the curve on emerging technologies like AI, generative AI, digital BSS, and their impact on the telecom and BFSI landscape.
  • Confidently present your research and recommendations to senior leadership across products, sales, and marketing, influencing strategic decision-making.
  • Develop targeted product collateral for effective market positioning of Comviva's Digital BSS, Commerce products, and integrated solutions portfolio.


Research and Thought Leadership:

  • Lead research initiatives and develop compelling thought leadership content by leveraging insights from analyst engagement, competitor analysis, secondary research, and survey data.
  • Craft in-depth product strategy and market landscape reports, conducting comprehensive competitive analysis to inform market positioning and strategic decisions.
  • Empower the sales and marketing teams with curated research content for RFPs, sales pitches, and customer presentations.


Qualifications:

  • Proven experience in strategic thinking, business strategy development, and competitive analysis.
  • Strong research and analytical skills with the ability to predict and model competitor actions.
  • Excellent communication and presentation skills, capable of defending analysis and recommendations to senior leadership.
  • Extensive experience in managing analyst relations and achieving significant growth in analyst report mentions.
  • Experience in product marketing and positioning, particularly within technology products.
  • Ability to work proactively, independently, and in ambiguous environments with minimal guidance.
  • Familiarity with leading technologies like AI, generative AI, digital BSS, digital commerce, mobile money, martech, etc. and their impact on the telecom and BFSI verticals is a strong advantage.

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