Product Marketing Manager

1 week ago

Noida, India MNC Group Full time

Product based company

Notice Period: Immediate to 30days.

Experience - 3.5 to 5 years

Location: Noida

Mode: work from Office

Role: Product Marketing

Mandatory:

GTM strategy-

Market Research –

Persona Identification

Converting Raw data into structured form

Email marketing/Ads/Campaign/ Content writing.

Should be from B2B.

Desired Experience- HubSpot.


JD:

What you’ll be doing:

Support the creation of product marketing and GTM plans by translating brand and product strategy into actionable marketing activities.

Design and execute marketing activities as per plan and track the metrics to measure campaign effectiveness.

Create marketing collateral and customer evidence pieces such as case studies, product brochures, and product videos.

Assist in the launch of new products.

Execute customer engagement programs by extending the brand and product experience.

Support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.

Identify opportunities for thought leadership, feature use cases, and generate relevant content.



What we’re looking for:

Strong strategic thinking with excellent analytical, interpersonal, operational and team skills.

3 to 4 years’ work experience in a similar role in Product Marketing.

Should be a techno-functional professional with relevant experience in marketing.

Should have a good understanding and appreciation of enterprise software product business.

Knowledge of software tools and processes commonly used in marketing.

Capable of actively participating in ideation, problem-solving and decision-making.

Cooperation with other team members in achieving group goals and objectives.

Working with cross-functional teams like product, sales and account management teams to achieve high standards of performance.

An MBA in marketing or equivalent educational qualification.

Relevant marketing work experience in a reputable IT domain company.

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