EdTech SEO Specialist

3 days ago

Mumbai, India Boston Institute of Analytics Full time

Job Title: EdTech SEO Specialist


Experience: 3-4 Years


Job Summary:

We are looking for a skilled SEO Specialist with 2-3 years of experience to join our fast-growing EdTech firm. The ideal candidate will have a proven track record in implementing on-page SEO strategies and executing effective link-building campaigns to increase organic traffic and improve SERP rankings for EdTech brand. This role demands a data-driven mindset, hands-on expertise in SEO tools, and the ability to tailor strategies to an EdTech audience.


Key Responsibilities:

  • Conduct in-depth keyword research tailored to the EdTech industry to attract prospective students and professionals.
  • Optimize website elements (meta tags, headers, URLs, etc.) to align with the search intent of learners and education seekers.
  • Execute link-building strategies, including guest blogging, outreach to educational platforms, and partnerships with relevant industry websites.
  • Collaborate with third party sites to ensure blogs, landing pages, and other materials are optimized for EdTech-specific search terms.
  • Monitor and analyze the performance of SEO campaigns using tools like Google Analytics, ensuring continual improvement.
  • Address technical SEO issues such as crawl errors, site speed optimization, and mobile-friendly design, with a focus on enhancing the user experience for students and educators.
  • Stay updated on the latest SEO trends, algorithm updates, and EdTech market developments to adjust strategies effectively.


Requirements:

  • 2-3 years of SEO experience, with a focus on on-page optimization and link building in competitive niches, preferably in the education or EdTech sector.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
  • Strong understanding of search engine algorithms and ranking factors, particularly for educational queries and keywords.
  • Experience working with WordPress and optimizing content for an EdTech audience.
  • Analytical skills with the ability to interpret SEO data and derive actionable insights.
  • Strong communication skills for collaboration with marketing, product, and content teams.


Preferred Qualifications:

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Experience in local SEO to optimize for regional student queries and localized educational content.
  • Familiarity with the competitive landscape of EdTech platforms and online learning marketplaces.


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