Brand Associate

1 week ago


Gurugram, India Powersutra Full time

About Us:


PowerSutra is a leading women's formal wear brand dedicated to empowering women. We offer a curated collection of versatile garments designed to flatter every body type (XXS-15XL), celebrating individuality and ensuring every woman finds the perfect piece.


Join Our Team:

We're seeking a passionate and dynamic Brand Associate to contribute to our brand's growth.


Responsibilities:


  • Visual Storytelling: Craft stunning lookbooks aligning with each collection's theme, capturing PowerSutra's essence. Also, collaborate with our designers for the same.


  • Photo Shoot Management: Oversee product, model, and creator photo shoots, ensuring brand-aligned aesthetics and model direction. Write detailed scripts for creator shoots.


  • Social Media Strategist: Assist the brand manager in developing and executing social media strategies on key platforms (LinkedIn, Instagram, Pinterest, YouTube, Facebook) to engage our target audience.


  • Brand Partnerships: Identify influential women for collaborations and manage the entire process, from outreach to partnership execution. 


  • PR: Manage end-to-end organic PR outreach with external agencies and contribute to brand strategy for consistent messaging across all touchpoints (website, social media, PR materials).


  • Powersutra Specifics:


  • Collaborate with designers on lookbooks and photo shoots to ensure alignment with the latest collections and design concepts.


  • Create content that showcases the empowering impact of PowerSutra, emphasising the confidence women gain from our formal wear.


  • Develop partnerships with organisations supporting women's professional growth and advancement.


  • Collaborate across departments (sales, marketing, etc.) to achieve company goals.


Qualifications:

  • Bachelor's degree and 1+ year of relevant experience in Fashion/Marketing/Fashion Merchandising/Retail or a related field (Fashion Tech post graduate is a plus).
  • Proven experience in retail or fashion industry.
  • Strong communication and interpersonal skills.
  • Passion for fashion and a keen eye for trends.
  • Ability to work independently and as part of a team.
  • Proficiency in content & design software.



Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Dynamic and supportive work environment.



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