Product Executive

1 week ago


Mumbai, India Ipca Laboratories Limited, Kandivali Full time

Position: Product Executive / Product ManagerSegment: Anti -hypertensive, NutraceuticalLocation: Mumbai (Kandivli)Experience : Min 2 years into Brand ManagementRole :Brand Management.Identifying new avenues to develop brand portfolio.Key Responsibilities :Designing product strategies and ensuring their timely execution.New launch proposal to strengthen the portfolio.Coordination with sales team to ensure strategy implementation.Specifying market requirements for current & future products by conducting market research.Planning and Design promotional material / tools to support the sales / marketing objectives with cost effectiveness.Train, motivate and guide the field force to ensure the continuous growth of the brand.New product identification and new launch.Act as point of first reference for all product related enquiries.Entry Barriers-To create entry barriers for the competition by innovating the product and packaging.Functional Knowledge / Skills :GeneralProduct knowledgeMarket dynamics & competitive behaviorData analysisGoal orientedSpecializedManaging brand expensesStrategic and tactical implication for better performanceROI strategyAwareness of competitors & market trendsActive ListeningKey Competencies:Excellent communicatorShould be able to work well with a wide range of peopleAble to inspire othersShould be able to manage different projectsShould be energetic and passionate about work/productGood presentation skillsAble to work well under pressureOrganized and methodicalDeadline-driven, creativeSend resume at neha.jaybhaye@ipca.com



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