Product Marketing Manager

2 days ago


Bengaluru, India Trianz Full time

#hiringalert We are looking for a Group Manager of Product Marketing, 8+ Years of experience and Indepth of understanding in 7+ years of product marketing experience with 3+ years in cloud services or product.


Please find below the Job description for an interesting career path with Trianz.


Responsibilities

  • Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
  • Develop and execute comprehensive go-to-market plans for new product launches and updates
  • Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio
  • Drive inputs into the product strategy and product roadmap to meet business goals
  • Define product functionality and positioning together with Product Engineering teams
  • Work closely with s customer needs and identify strategic engagements
  • Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events
  • Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
  • Create compelling marketing content including product collateral, website copy, and sales enablement materials
  • Analyze and report on campaign performance, product adoption, and market trends
  • Participate in industry events and conferences to represent the company and promote products
  • Manage product launches and coordinate cross-functional teams to ensure successful execution.
  • Collaborate with creative teams to develop compelling visuals and design for marketing campaigns
  • Expect around 20% travel


Qualifications

  • B.tech degree and experience in cloud marketing field will be advantageous
  • MBA & 7+ years of product/ services marketing experience with 2- 3 years marketing for a cloud product or services.
  • Strong understanding of B2B marketing, product launch, and go-to-market strategies.
  • Excellent communication and collaboration skills
  • Experience working with cross-functional teams including product management, sales, and creative teams



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