SR Marketing Manager- Mumbai

3 days ago

Mumbai Metropolitan Region, India Kiddopia® Full time

Join Kiddopia as a Senior Marketing Manager in Mumbai We're looking for an experienced marketing leader with a strong background in the gaming or app subscription industry. If you're ready to drive growth in a dynamic environment, we'd love to hear from you


Role: Senior Marketing Manager

Exp: 7+ years

Location: Mumbai


Job Summary:

The ideal candidate will oversee digital marketing strategies to drive revenue growth, manage P&L for performance marketing channels, and ensure marketing campaigns align with business objectives. You will take ownership of campaign management, data analysis, and team collaboration, while also presenting performance updates to senior stakeholders.


Key Responsibilities:

-Lead the execution and management of paid campaigns across channels, ensuring alignment with revenue goals and profitability.

-Manage P&L for performance marketing channels, ensuring effective budget allocation to maximize ROI.

-Present weekly and monthly performance reviews to senior leadership, highlighting insights and recommending optimizations based on campaign data.

-Work on product recommendations to ensure smooth user onboarding and retention.

-Oversee campaign reporting, continuously build upon acquisition, activation, and retention metrics, and develop strategies to improve overall performance.

-Ensure seamless collaboration with internal teams, including design and content, to produce high-quality marketing materials that meet campaign objectives.

-Monitor and analyze the acquisition funnel to improve conversion rates.


Requirements:

-At least 5 years of experience in managing app user acquisition campaigns across platforms like Google, Facebook, ironSource, Unity, Liftoff etc.

-Have knowledge and hands-on experience of working with MMPs.

-Strong expertise in campaign reporting, with the ability to extract and present actionable insights to stakeholders.

-A deep understanding of subscription apps and measurement of LTV/CAC.

-Ability to collaborate with cross-functional teams and present results clearly to senior management.

-Experience in a hyper-growth startup environment is preferred.

-Strong written, verbal, and collaboration skills.


Must-haves:

-Strategic mindset: Ability to align marketing efforts with broader business goals and P&L targets.

-Test & Learn Mentality: Open to experimenting with new channels and optimising based on learnings.

-Data-Driven: Use data to guide decisions and optimize resource allocation.

-Performance-driven: Focus on improving key metrics like CAC, LTV, and overall profitability.


Do share Cv at kusum.t@kiddopia.com

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