Assistant Manager
2 weeks ago
In this role, you have the opportunity to …
- Be the torch bearer of the Performance Marketing Business at Zillion.
- Work closely with the analytics and customer data teams for audience segmentation, strategy, testing and deployment.
- Strategize, Business vision and growth, P&L, New customer acquisition, Sales Operations, Digital Sales, Ecommerce exposure, Ad Tech knowledge, Product bundling & pricing, Competitive analysis among others.
Responsibilities will include …
Functional Expertise
- Business Strategy and Development for long-term sustenance and growth.
- In-depth knowledge, hands-on experience of Ad & Digital Sales, Campaign Strategy & Media planning.
- Relations & Networking with all Digital Media-Marketing Agencies, Ad Networks and Direct Brands / Clients Pan India.
- Building and growing business, team building and management. Representing the Team and Business to internal stake holders for Leadership to make informed decision around business growth, strategy and infrastructure.
- Customize solutioning for clients from diverse verticals with understanding and know-how to fulfil / align upon desired or feasible campaign metrics and objectives (Sound working knowledge of all campaign models in vogue like CPM, CPC, CPV, CPS etc).
- Use data and analytics for data backed solutions and decisions.
Interaction
- Work with agencies and business teams to achieve their goal with marketing optimization.
- Collaborate with stakeholders both Internal: BIU, Partner Management, Operations, Marketing as well as
External: Agencies, Partners.
- Working with delivery teams and cross-functional stakeholders to ensure results.
- Work closely with multiple stake holders, both internal and external from Media-Marketing Agencies, Direct Clients, Industry Leaders on the outside to Product, Operations, Finance, Leadership, HR along with direct Reportees internally.
Problem Solving
- Proactively address any discrepancies or concerns and ensuring timely resolution.
- Monitor industry trends and changes in regulations that may impact the brand, adapting strategies accordingly.
Impact
- Expand Zillion's presence in the market.
- Drive revenue growth and brand recognition.
Challenges & Decisions
- Managing multiple campaigns simultaneously.
- Development and execution of creative strategies to increase brand awareness.
Qualification & Experience (type & industry)
- Graduate / Postgraduate preferably from Business Stream.
- 8-10+ years' work experience in Digital Ad Sales, Affiliate Client servicing, Key account management, Managing a Team, and leading business at Pan India level.
- Responsible for business P&Ls, Growth.
Skills & know-how
- Good, Clear written & Verbal communication skills.
- Should be able to make compelling plans and strategizing pitches.
- Proficient in MS Office Suite (MS Excel, MS Word, MS PowerPoint etc).
- Knowledge of prices, margins and activities of both - own products, competition and other prominent players in the digital media landscape.
- Consistent Achiever of business targets by acquiring new clients, cultivating existing clients and increasing the market share in specified region or territory.
- In market with good contacts across mid and senior management levels, among client and agencies (Planners, Client Servicing & Operations).
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