Social Media Marketing Specialist

1 month ago

Bengaluru, India Zynga Full time

Social Media Specialist:


Zynga's Social Media team is the voice of the company or product externally and the voice of the customers internally. This position will be responsible for generating compelling, informative, and entertaining public-facing social media content within the scope of Zynga’s social media channels, including, Facebook, Twitter, Snapchat, Instagram, Twitch, YouTube, and emerging social media channels. This role must work with internal partners (development, PR, marketing, customer service, & game studios) to build, optimize, and publish game, lifestyle and entertainment-related content, then measure the results and integrate key findings and insights into future content plans. The candidate we are looking for will need to be a customer advocate with a passion for Zynga online gaming.



Responsibilities:

  • Lead portfolio of assigned Zynga games and play through all new releases and features.
  • Develop and execute comprehensive branding strategies to enhance brand visibility and recognition of Zynga games.
  • Collaborate with other teams, including marketing, design, art and product development, to ensure brand consistency across all channels.
  • Schedule and publish content across social channels daily, ensuring our brand remains top-of-mind for existing and prospective users.
  • Identify influencer engagement opportunities across our global accounts.
  • Serve as Zynga’s eyes and ears in social, and the voice of our consumers, elevating notable mentions and trends to teams across the organization.
  • Collaborate closely with Customer Service to ensure consistent and timely interactions with customers
  • Measure and report impact of social media content and campaigns
  • Monitor social media channels in real time, advancing any issues or important trends.
  • Manage the game’s social media editorial calendar.
  • Creatively and aggressively engage customers through multiple contact methods (Forums, Twitter, Blogs, YouTube etc)
  • Actively communicate with studio teams to deliver player facing issues regarding product, sentiment, and feedback
  • Analysis of incoming data points across all social channels
  • Lead, develop, and manage social content for assigned catalogue of games.
  • Forum management, oversight of forum activity, and management of content and conversations
  • Communicate issues, opportunities, and insights to the company to manager and studio partners
  • Stay current on new and emerging social media tools, competitor analysis, standard methodologies and how other organizations and companies are using them, so that Zynga remains high-reaching in these areas
  • Contribute and share feedback with the wider Social Media team


Required Qualifications:


  • 3 years of experience in online community development, customer support or online marketing in a management role
  • Experience moderating forum discussions
  • Excellent written and verbal communication skills
  • Experience in online gaming environment
  • Flexibility and the ability to work in a fast-paced environment
  • Must be proactive and have strong interpersonal skills
  • Excellent time management skills
  • Solid decision-making skills and utilizes direct reports effectively, allocate decision-making and other responsibilities to the appropriate people
  • Experience working cross-functionally across many groups in the company
  • Able to conduct analysis of statistical information
  • Proficiency in MS Office
  • Preferred Qualifications
  • College/University diploma
  • Experience with CRM tools as well as listening and publishing tools


What we offer you:


  • Work in a studio that has complete P&L ownership of games
  • Create next-gen games that will be played and loved by millions of players around the world
  • Work in a collaborative team that invests in your development and growth on-the-job
  • Competitive salary, bonus plan and Employee Stock Purchase Plan
  • 20 days annual leave + company holidays
  • Extended medical coverage that includes OPD, dental, vision and telehealth
  • Group Life, Disability and Critical Illness insurance
  • Equitable Childcare facilities for all employees
  • Virtual mental health and neurodiversity support programs
  • Family planning and nurturing support programs
  • Comprehensive leave options and flexible working hours to ensure work life balance.
  • Keep your health on track with our wellbeing programs covering fitness expenses and complimentary meals served around the clock
  • Employee Assistance Programs
  • Around the year employee events and casual dress every single day
  • A diverse team of friendly, fun and supportive co-workers to work with and, impact millions of daily players
  • Re-engage with your special interest by being a part of our employee resource groups that connect Zyngites through inclusivity, culture, lifestyle and fun.

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