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Social Media Manager

2 months ago

Kolkata, India MarkCos Agency Full time

As a Social Media Manager and Brand Growth Strategist, you will be responsible for developing and executing social media strategies to enhance our brand’s online presence, engagement, and growth. You will analyze market trends, create compelling content, and optimize social media campaigns to align with our business objectives.


Key Responsibilities:


Social Media Management:

1. Develop and implement comprehensive social media strategies across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).

2. Create, curate, and manage published content (images, video, written) to drive brand awareness and engagement.

3. Monitor social media channels, respond to inquiries, and engage with followers to build a loyal community.

4. Analyze social media metrics and insights to evaluate campaign performance and make data-driven decisions.


Brand Growth Strategy:

  1. Conduct market research and competitive analysis to identify opportunities for brand growth and expansion.
  2. Develop and execute growth strategies that align with overall business goals.
  3. Collaborate with cross-functional teams to integrate brand messaging and ensure consistency across all marketing channels.
  4. Optimize social media campaigns through A/B testing and performance analysis to maximize ROI.


Reporting & Analysis:

  1. Track key performance indicators (KPIs) and prepare detailed reports on social media performance and growth metrics.
  2. Utilize analytics tools to measure and report on campaign effectiveness, audience insights, and engagement rates
  3. Familiarity with social media advertising and content management systems (CMS).


Preferred Skills:

  1. Experience with SEO, SEM, and email marketing.
  2. Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).
  3. Experience with influencer marketing and partnership management.


What We Offer:

  1. Competitive salary and benefits package.
  2. Opportunities for professional growth and development.
  3. A collaborative and innovative work environment.