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Media Research Analyst

2 months ago

Mumbai, India Weber Shandwick Full time

Top things you will do in your role:

  • Coverage updates- Coverage reports across different formats incorporating news from traditional, online and digital social media platforms
  • Coverage analysis - Analysis of news for specific clients on monthly, quarterly, half yearly and annual basis
  • Understand and put to use different metrics to analyze news with the help of online tools
  • Media lists maintenance - Maintaining an updated central repository of media contacts from key sectors
  • Mapping the social media influencers for specific clients.
  • Collation of the reports
  • Documentation
  • Articles and media analysis
  • Media profile creation


Top thing you need to have for this role:

  • 1-2 years of experience in Public Relations
  • Demonstrated problem solving skills (e.g., research, organize findings).
  • Knowledge of Microsoft Office (Excel, Word, PowerPoint).
  • Should have knowledge to prepare media coverage reports
  • Should have fair understanding of media tracking
  • Knowledge of media monitoring
  • Should have understanding of different publications available for different domain
  • Coordination and organization.