Search Engine Marketing Specialist

3 weeks ago


India The Ledger Law Firm Full time

The Ledger Law Firm is a prominent legal practice dedicated to providing exceptional representation and advocacy for our clients. With a focus on personal injury law, we pride ourselves on delivering top-notch legal services with compassion, integrity, and expertise. As we continue to expand our online presence and reach, we are seeking a talented Search Engine Marketer to join our dynamic team.

Job Description:

As a Search Engine Marketer at The Ledger Law Firm, you will play a pivotal role in enhancing our online visibility, driving traffic to our digital platforms, and ultimately generating leads for our firm. You will be responsible for developing and implementing strategic SEM campaigns across various search engines, with a primary focus on Google Ads.

Responsibilities:

  • Develop and execute comprehensive SEM strategies to increase our firm's online visibility and drive qualified traffic to our website.
  • Conduct keyword research and analysis to identify high-value search terms and opportunities for optimization.
  • Create, manage, and optimize PPC campaigns across Google Ads and other search engine platforms.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI and drive continuous improvement.
  • Collaborate with our marketing team to align SEM efforts with broader marketing initiatives and business objectives.
  • Stay abreast of industry trends, best practices, and algorithm updates to ensure our SEM strategies remain cutting-edge and effective.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience in developing and managing SEM campaigns, with a focus on Google Ads.
  • Proficiency in Google Ads, Google Analytics, and other relevant SEM tools and platforms.
  • Strong analytical skills and the ability to interpret data to drive informed decision-making.
  • Excellent communication skills, with the ability to articulate SEM strategies and insights to stakeholders at all levels.
  • Detail-oriented mindset with a passion for staying organized and managing multiple projects simultaneously.
  • Prior experience in the legal industry or a similar competitive vertical is a plus.




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