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Search Engine Optimization Specialist

4 months ago

india Metasoft IT Solutions Full time

About Metasoft IT Solutions: Metasoft IT Solutions is a leading provider of innovative technology solutions, specializing in software development, IT consulting, digital marketing, and web development services. We are committed to delivering high-quality services to our clients and helping them achieve their business goals through cutting-edge technology solutions.

Job Description: We are seeking a skilled and experienced SEO Specialist to join our team in Mangalore. The ideal candidate will have in-depth knowledge of SEO strategies, meta ads, campaign management, and email marketing techniques to drive organic traffic and enhance online visibility.


Key Responsibilities:

  • Conduct keyword research and analysis to identify opportunities for organic traffic growth.
  • Optimize website content, meta tags, and structure for improved search engine rankings.
  • Manage and optimize meta ads campaigns to drive targeted traffic and conversions.
  • Plan, execute, and monitor email marketing campaigns to engage and nurture leads.
  • Analyze website performance using SEO tools and provide recommendations for improvement.
  • Stay updated with industry trends, algorithm changes, and best practices in SEO and digital marketing.
  • Collaborate with content creators, developers, and marketing teams to implement SEO strategies.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field.
  • Proven experience as an SEO Specialist with a strong understanding of SEO principles and techniques.
  • Expertise in meta ads management, campaign running, and email marketing.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Excellent analytical skills and attention to detail.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Link Building and Web Analytics
  • On-Page SEO optimization
  • Experience with SEO tools and technologies
  • Knowledge of SEO best practices and industry trends
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Attention to detail and ability to work with data
  • Knowledge of HTML, CSS, and JavaScript is a plus
  • Experience in the IT industry or digital marketing is beneficial
  • Bachelor's degree in Computer Science, Marketing, or related field
  • Certification in Google Analytics or Google Ads is a plus.