Digital Marketing Specialist
3 weeks ago
Job Description: We are looking for an ideal candidate with a strong background in managing campaigns on Meta (Facebook) and Google platforms that will, in turn, drive quality traffic and increased conversions.
Location: Ambattur Industrial Estate, Chennai
Salary - 25K -30K Per Month
Roles and Responsibilities:
- Develop and execute effective digital advertising strategies on Facebook and Google platforms to achieve business objectives, such as increasing brand awareness, driving website traffic, and generating leads/sales.
- Create and manage campaigns, ad sets, and ads across Facebook Ads Manager and Google Ads platforms.
- Conduct audience research and segmentation to target the right audiences with tailored messaging and creative assets.
- Monitor campaign performance, analyse key metrics, and identify areas for optimisation to improve ROI and achieve KPIs.
- Stay up-to-date with the latest trends and best practices in digital advertising on Facebook and Google, and incorporate new strategies as appropriate.
Qualifications:
- Degree: Any degree or bachelor's degree in Marketing, Communications, or a related field
- Experience: 2+ years of experience in Facebook and Google advertising
- In-depth knowledge of Facebook Ads Manager and Google Ads platforms, including campaign setup, audience targeting, and performance tracking
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