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Marketing Team Leader

4 months ago

Pune, India Talent Corner HR Services Pvt Ltd Full time

Job Overview:

The Marketing Team Leader will be responsible for overseeing and guiding our marketing team to ensure the effective execution of marketing strategies. This role involves coordinating marketing activities, managing team members, and collaborating with other departments to achieve business goals. The ideal candidate will have strong leadership skills, a deep understanding of marketing principles, and the ability to drive creative and effective marketing campaigns.


Job Overview: Akrudi, Pune


Key Responsibilities:


Team Leadership:

Lead, mentor, and manage a team of marketing professionals.

Foster a collaborative and high-performance team environment.

Provide guidance and support to team members to achieve their goals.


Strategy Development:

Develop and implement comprehensive marketing strategies aligned with business objectives.

Identify market opportunities and trends to drive growth.

Ensure all marketing efforts are cohesive and support the brand’s vision.


Campaign Management:

Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.).

Monitor and analyze campaign performance, making data-driven decisions to optimize results.

Manage budgets and allocate resources effectively.


Content Creation:

Oversee the creation of engaging and relevant content for marketing materials.

Ensure consistency in brand messaging and visual identity.

Collaborate with the design team to produce high-quality marketing collateral.


Market Research:

Conduct market research to understand customer needs, preferences, and behaviors.

Analyze competitors and market trends to inform marketing strategies.

Use insights to develop targeted marketing initiatives.


Collaboration:

Work closely with sales, product development, and other departments to align marketing efforts with business goals.

Facilitate cross-functional collaboration to ensure cohesive and effective marketing campaigns.


Reporting and Analysis:

Track and report on key marketing metrics and KPIs.

Provide regular updates and insights to senior management.

Use data to identify areas for improvement and drive continuous optimization.


Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

5+ years of experience in marketing, with at least 2 years in a leadership role.

Proven track record of developing and executing successful marketing campaigns.

Strong understanding of digital marketing, social media, and content marketing.

Excellent leadership, communication, and interpersonal skills.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Creative thinker with the ability to develop innovative marketing strategies.

Proficiency in marketing software and tools (e.g., CRM, analytics platforms).