Email Marketing Manager

4 weeks ago

India GrowthBuddy Full time

About GrowthBuddy

We are a UK-based company that matches the finest remote talent with businesses based in the UK, Europe and the US. As part of this, we find and interview remote talent worldwide and introduce them to businesses. We work with start-ups and agencies in various segments; some of our current customers specialise in marketing, mental health and fintech.


Role type

  • Full-time and fully remote (1 pm - 10 pm IST)


Salary range

  • ₹8L - ₹13L per year


Your Mission

As the digital marketing agency’s new Email Marketing Manager (E-commerce), you'll be the driving force behind their clients' customer engagement and revenue growth. Think less "batch and blast," and more "crafting customer journeys that convert." You'll transform data into strategies and clicks into revenue, making every inbox interaction count.


Your Day-to-day Impact

  • Set up app integrations with store platforms (e.g., Shopify) to ensure seamless functionality across systems.
  • Configure APIs, lists, and code placements within Shopify to support automated marketing workflows.
  • Load emails and popups into Klaviyo, ensuring smooth execution of email campaigns and customer engagement strategies.
  • Create segments in Klaviyo to personalise communication and optimise targeting for various customer groups.
  • Perform regular list cleaning to maintain the quality and health of the email database and improve deliverability.
  • Set up automated email flows in Klaviyo, applying necessary filters and triggers for campaigns such as welcome sequences, cart abandonment, and post-purchase follow-ups.
  • Troubleshoot technical issues related to email and CRM platforms, ensuring the smooth operation of ongoing campaigns.
  • Conduct account audits and campaign performance analytics to identify areas for improvement and growth opportunities.
  • Build custom reports that provide insights on email campaign performance, customer engagement, and key metrics.


About You


Essential experience & skills

  • E-commerce email marketing experience, with hands-on expertise in using Klaviyo.
  • Deep understanding of e-commerce platforms, particularly Shopify.
  • Client-facing experience (agency or freelance) that proves you can communicate with clarity and confidence while translating technical concepts into business wins.
  • A mind that sees stories in spreadsheets and opportunities in analytics.
  • Excellent communication skills, particularly in explaining technical concepts to diverse stakeholders.
  • Self-starter energy with a team player heart.
  • Experience with the following tech stack – Google Analytics, G-Suite, ClickUp and Slack.


Who you are

  • Email marketing isn't just your job; it's your craft.
  • You're a relationship champion who treats client accounts like they're your own business – their wins are your wins.
  • When a client's email lands in your inbox, you're already typing a response (because "I'll do it tomorrow" isn't in your vocabulary).
  • You run a tight ship - deadlines aren't suggestions, and your to-do lists actually get done.
  • You're always the person asking "What if we tested..."
  • You see problems as opportunities and always bring solutions.
  • You’re a curious learner who enjoys binge-watching YouTube tutorials and reading marketing blogs before bed. (We get it, we do it too)


Nice to haves

  • Experience with other relevant tech tools, such as – FormToro/Octane.ai, Lifetimely/Triplewhale, ClickUp
  • Start-up experience (or at least the appetite for organised chaos).

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