Digital Marketing Specialist
1 month ago
Key Responsibilities
Ø Developing and executing user acquisition strategies.
Ø Managing campaigns across digital channels (Google Ads, Facebook Ads Manager)
Ø Analyzing campaign performance and optimizing for ROI.
Ø Conducting market research and lead generation.
Ø Collaborating with cross-functional teams for alignment.
Ø Keeping abreast of industry trends and best practices.
Ø Organic Growth Tactics: Implement strategies for brand visibility.
Ø Audience Targeting: Utilize segmentation for effective outreach.
Ø Competitor Analysis: Stay informed on industry trends.
Ø Reporting: Provide insights and recommendations to stakeholders.
Ø A/B Testing: Conduct tests to enhance conversion rates.
Ø Social Media Management: Maintain brand presence and engagement.
Requirements:
Ø Bachelor's degree in marketing, Communications, Business, or related field.
Ø 2-3 years of proven experience in digital marketing, with expertise in user acquisition and social media management.
Ø In-depth knowledge of digital advertising and social media platforms.
Ø Strong analytical skills and proficiency in analytics tools.
Ø Fluent in Tamil and English with excellent communication skills.
Ø Creative mindset with experience in multimedia content development.
Ø Proven track record of managing successful user acquisition campaigns.
Ø This role requires a blend of strategic thinking, creativity, analytical acumen, and effective communication skills to drive successful user acquisition campaigns and contribute to business growth effectively.
Ø Strong analytical skills and proficiency in analytics tools for tracking campaign performance and deriving actionable insights (e.g., Google Sheets, Google Slides Google, Microsoft Excel)
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