Group Product Manager
4 weeks ago
Position : Group Product Manager
No of positions : 1
Segment : Cardio Diabetic
Experience : Minimum 8 years into Brand Management
Location : Mumbai (Kandivli-Charkop)
Role :
- To analyze the needs of customer for assigned brand portfolio. Data analysis.
- Strategic initiatives.
- Managing brands along with team.
- Overall development of team.
- Generating business revenue with optimum utilization of available resources.
- Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.
- Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.
- Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.
Key Responsibilities :
- Team Management.
- Increase market share of the brand.
- Driving Brand portfolio in alignment with the division's vision.
- Managing the expenses / Strategy for ROI.
- Designing promotional plan, promotional activities & maintaining it under control.
- New Launch suggestion to increase business profits.
- Continuous evaluation of scope of new launches in the segment.
- Coordinating with sales to achieve desired goal for brands.
- Coordinating with different departments for smooth running of business.
- Ensure all marketing programs are executed.
- Keep market updation.
- Brand awareness.
Functional Knowledge / Skills :
General
Analytical skill
Customer development through focused approach
Sales coordination in competitive environment
Ability to travel
In depth knowledge of pharma products and the brand he/she has to handle
Specialized
Brand differentiation by developing product concepts.
Anticipating competitor behavior through data analysis to keep check on market trends.
Contingency Planning.
Creative copy writing-To creating high perception story lines for the brands.
Persuasion-To persuade team members to orient their mindset towards gaining leadership and moving from Good to Great.
Key Competencies:
- Excellent communicator
- Should be able to work well with a wide range of people
- Able to inspire others
- Should be able to manage different projects
- Should be energetic and passionate about work/product
- Good presentation skills
- Able to work well under pressure
- Organized and methodical
- Deadline-driven, creative
Share resume at neha.jaybhaye@ipca.com
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